The independent designer brand SHUSHU/TONG, created by two outstanding Chinese cutting-edge designers, is an indigenous independent designer brand that will make you instantly stunning! The two young designers, Jiang Yuxi and Lei Liushu from Chengdu, all graduated from the 90s. After studying for a bachelor's degree at Donghua University in Shanghai, they went to the London Fashion Institute to study the postgraduate courses in women's dress design. They happened to be assigned to the same class. . In 2015, due to common interests and hobbies, ideas, and similar design styles, coupled with years of friendship, they finally hit it off and established an independent brand with distinctive personality.
Both the cool rebelliousness and the sweet temperament seem to be difficult to fuse, but in SHUSHU/TONG's girls, it does not seem to be contrary. The sweet “cool girl†with her personality is a representative image of SHUSHU/TONG women. The designer wants to express the independence and self-confidence of contemporary girls in their growth. This is also a source of inspiration for them to explore fresh designs.
In the SHUSHU/TONG 2015 autumn/winter collection, inspired by the rebellious girl of the 1970s, lace-up bows full of young girls' hearts were used as their representative design elements throughout the series. After the cut, the tied bows were followed. Sexual embellishments in various details such as the sleeves or the front placket, with pinkish colors present such a rebellious, cool, sweet and rebellious cool girl.
Deconstructed bows, red and blue plaids, and cowboys with stiff, stiff lines have become keywords for the SHUSHU/TONG 2016 Spring/Summer Collection. This season's inspiration is based on the story of a girl gang. The designer's rebellious casual attitude of “Cool Girl†once again coincides with the sweet and lovely side of the girls, colliding with a unique spark, and successfully creating a unique gang girl image.
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