Today, children's consumption has become a hot topic. Children's fashion is a topic of higher concern. However, at the scene of China International Fashion Week this year, the reporter found that many children's clothing brands have become adultized. The designer stated that children's wear should put safety and comfort in the first place, and over-adultization is detrimental to the children's aesthetic and growth.
Children's clothing is too adult
In this year's China International Fashion Week, the reporter found that many children's clothing designs can not escape the shadow of adult clothing. The elements of the trend in adult outfits are also almost present in children's wear. Although most designers have expressed that their children's clothing is more comfortable and safe than adult ones, the reporter found that in addition to the size of clothing, many children's clothes are basically similar to adult ones, whether they are color fabrics or style cuts. According to industry insiders, over-adult children's clothes are not recognized by children even though they are approved by parents.
Professional designers stated that the over-adultization of children's clothing is a major problem in children's clothing. If children's clothing is different from adult clothing in terms of size, there is no element of children. It is difficult to break through the development of children's clothing. Children have their own special place. When designers create children's clothes for children, they should be based on the child's nature and have fun elements in the design to win the children's favor.
Excessive adultization of children’s clothing can mislead children’s aesthetics. On Fashion Week’s show field, when children appear on stage, their makeup, walking posture, and clothing are too adult, and they should not be such a big child. .
Many children's clothes like adult outfits
This reporter learned that the fast fashion brand H&M has become the main force in the reproduction of adult fashion children's clothing. Whether it is hot pants or long skirts, H&M has reduced the proportion of adult clothes to the children's wear market. The children's wear of the American casual brand Hsuppi’s children’s clothing was slightly adulterated at this year’s fashion week.
Liu Wei, a famous Chinese fashion designer, said: “There are some brands of children's clothing that are still doing well, are more casual, have a family atmosphere, and are suitable for parent-child feeling. But there are some brands that make children’s clothing too adult, especially for women. Some brands have done too much exposure, a reduced version of a large dress, exaggerated style, are a misunderstanding, for the trend of adult children's wear, I personally do not agree. Designers of the children's clothing market is still a certain degree of limitations, The market position must be determined."
Children's Wear Adultism Affects Aesthetics and Safety
For children's wear design, the first place is still safe. This is the most important and is the first consideration of the designer. Liu Wei told the Xinhua Daily reporter that design needs to take into account the safety needs of children of different ages. From the selection of fabrics and functional design, children's physical and psychological needs are taken into consideration. Children in elementary schools are not able to solve the problems of wearing many clothes. The children in secondary schools grow faster, and they need to consider the need for growth. Consider whether there is flexibility or not, and you can add and release certain functions. Parent-child brands have done well with children's clothing brands under Jiangnan Buyi, regardless of comfort or design are more suitable for children.
Liu Wei said that children's wear should also have an international trend design. The children's wear market is not necessarily a stereotyped cartoon design. According to the current trend, it tends to be more fashionable and sporty. This is in line with the current aesthetics and needs of children. It is also closer to the current lifestyle. Children's clothing to play family cards, there must be affection, family reunion atmosphere, travel clothing, sportswear, this is a big trend in the future.
Children's Models Have Negative Effects on Adult Models
Zhang Jian, a famous Chinese fashion director, believes that in the past two years, the appearance of children's models has driven the children's wear market, including the development of children's wear enterprises. However, the chaos and adult tendency of the children's model training market have also indirectly affected the children's wear market. “Children's models are more of a kind of quality education, such as the correction of forms, etiquette, and self-confidence. However, the level of teachers in the relevant training institutions in the industry is uneven, and some teachers are not aware of current trends and perform on the stage. In terms of style, even some teachers have never seen a real fashion show, cultivate their children in accordance with their own imagination, and cultivate many children's 'shakes', so that children deliberately do adult styling, movement, and walking. This is a stupid thing. On the stage, no matter how the child is dressed, but after all it is still a child, then the child must have his or her personality on the stage and there is no need to learn the style of the adult model."
Zhang Jian suggested that relevant agencies should strengthen the education of trainers, improve the level of children's model training teachers, and prevent the emergence of “little adults†on the stage.
Parent-child equipment market potential
Surveys show that the global consumer spending on children's wear has continued to increase, triggering the rapid development of the children's wear market. Among them, the emergence of a large number of children's clothing brands has raised the consumption expenditure of children's wear, and the increase in the disposable income of developed countries has also stimulated consumers' desire for consumption to a certain extent.
Last year, China ushered in the "two-child" era, which greatly stimulated the development potential of the children's wear market. Last year, China's children's clothing market traded more than 170 billion yuan, a huge market potential makes brands have overweight their children's clothing brand. In China, in particular, the once-only child policy has increased the family's investment in children.
In the past two years, there have been a lot of children's wear in the fashion week, especially the branding of parent-child clothes has mushroomed. Since the introduction of the second-child policy, the focus of household consumption has been on children, and on clothing, it has gradually increased. The increase in the consumption of children's clothing has thus led to the growth of children's wear and parent-child wear brands.
Source: China Children's Wear Industry Network
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