Senma Semir will focus on developing omni-channel promotion of e-commerce business will maintain high growth

Recently, Zhejiang Senma Fashion Co., Ltd. conducted an investor relations analyst meeting. The company's vice president and secretary of the board of directors, Mr. Zheng Hongwei, exchanged views with investors on the company's omni-channel layout, inventory, and clothing market division. The specific contents are summarized as follows: :

Promote omni-channel layout

“The omnichannel is the future direction of the company’s development.” Zheng Hongwei said that most of the previous clothing channels were street-side shops. Currently, new channels such as shopping centers and the Internet have emerged, providing different development methods and adapting to this trend. One of the key points is also omni-channel promotion.

It is understood that in the past, the development of the Chinese clothing industry was a model where the channel was king. At that time, the channel was valuable and limited. At present, with the rapid development of the real estate industry and the Internet, competition occurs between channels, and each channel They will all look for and combine brands that are competitive or capable and form their own distinctive competitiveness. Therefore, the advantages of product capabilities make it easier for enterprises to obtain channel resources.

Increased company report inventory

According to Mr. Zheng Hongwei, the inventory on the company's statement increased. First, the scale of the company's business expanded, and the inventory would increase accordingly. Second, as the company increased the development of the Internet business, the e-commerce business as a direct-operating business will inevitably increase. Part of the inventory; Third, the company has some new brands and new business additions, such as the company's women's clothing brand minette, children's wear brand Makale, Korean women's wear brand it Michaa and German casual wear brand Marc O'Polo and other business operations, but also for inventory Have an impact.

Clothing consumption market is difficult to divide the market

It is reported that Senma divides China's consumer market into 129 cities, and the company has a higher proportion of shops in second and third tier cities. In addition, Zheng Hongwei introduced that China’s apparel consumer market is divided into the international consumption capacity market, which is dominated by first and second-tier cities, and the developing local market, which is composed of some second-, third-, and fourth-tier cities. Different markets have the ability to consume products, There are differences in requirements such as fashion. However, the suburban counties in some Tier 1 cities are almost the same in terms of spending power and fashion as the second and third tier cities. Therefore, it is difficult to divide the consumer markets of these cities.

In addition, Zheng Hongwei stated that the sales of e-commerce in Semir have doubled each year. In 2015, the sales of network terminals exceeded 1.7 billion yuan. In comparison, department stores with retail sales as the main form of business have a small impact on channel sales of the company. Much more. Senma believes that the e-commerce business has a large space for development and will continue to maintain rapid growth in the future.