Spend 5 years designing and researching, after tens of thousands of experiments and hundreds of Asian women to participate in the test, to create a unique female denim line of Asian women, can easily create beautiful buttocks, full stretch leg length, LEE jeans full single product The secret of the three-dimensional shape of the azimuth was finally unveiled on this day...
On August 1st, Lee held the 2016 U-Tan New Product Launch Conference in Beijing. The event venues create a simple white laboratory style. The futuristic venue layout and live performance sessions show guests the use of visual science in different aspects of life.
Visual science to create a three-dimensional body shape
Advanced visual science enables the Lee U-Tang series to help Asian women shape their ideal body. Lee applied science and technology in combination with trends in fashion, color, water wash, and fabrics to create innovative, all-round shape and shape of the superior shape of the tannins series, giving more Asian women a stunning body curve of 360°.
Lin Yun-er officially became a spokesperson for Lee U-shaped tannins
Lee officially invited the Asian superstar Lin Yun-er as the spokesperson for the U-shaped tannin series and became the first female spokesperson for Lee Greater China.
Lin Yun-er was dressed in a brand-new tannins lineup to show the excellent 360-degree moving curve of U-shaped tannins for Asian women. He used a precise shadow laser machine in collaboration with Dr. Justin Mark to apply his signature on jeans using laser technology.
Hollywood and hundreds of media witnessed the miracle
This time, the U-shape denim series new product launches Gigi Hadid and Kendell Jenner's Queen stylist Monica Rose and Hollywood makeup artist Katey Denno came to the scene to create a styling for the guests and show their personal confidence through professional advice. The curve. Dr. Justin Mark, a visionary scientist from the United States, decrypted the visual principles of UDT for the guests and demonstrated cutting-edge denim cutting technology.
Monica Rose communicates with guests in the Sensual Experience Zone
Katey Denno Uses Vision Science to Create Ideal Makeup
High-quality and comfortable fabrics are selected for children's clothing. The products are mainly high-count combed cotton, supplemented by other silk, wool and blended fabrics. In order to completely isolate the baby's delicate skin from the spandex yarn, the reverse bottom is used as the surface process. The inner and outer layers of the fabric are cotton threads, and the middle layer is elastic spandex yarn, which doubles the elasticity of the fabric, and the skin is not tight and the skin has zero contact with chemical fibers. Strictly control the printing, dyeing and other technological processes, and use environmentally friendly dyes to ensure that every small piece of clothing is given natural and healthy care for children.
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