"Fashion Keqiao" gorgeous transformation

Keqiao at the moment is bathing in the fashion wind.

In recent years, Keqiao District has issued an invitation to fashion, and for the first time proposed to promote the transformation and upgrading of industrial structure with the construction of “Fashion Keqiao”.

Fashion Keqiao not only promotes the traditional textile industry to be intelligent and fashionable, but also advances traditional printing and dyeing into green printing and dyeing, and vigorously develops emerging industries such as leisure tourism, creative design, e-commerce, culture and sports, life and health, and fashion exhibitions.

In the grand blueprint of the 13th Five-Year Plan, Keqiao District will take the lead in completing economic transformation and upgrading, and fostering five hundred billion-level industrial clusters, including high-end textiles, fashion ideas, advanced equipment manufacturing, modernization of the construction industry, and tourism. Spinning City 600790 physical market, online textile city and e-commerce two major 200 billion market players, innovation drive has become the core driving force, opening up to improve quality and efficiency, regional economy to achieve innovative development, open development, green development, the formation of fashion With the new competitive advantages, the construction of “Fashion Keqiao” has made breakthrough progress.

Keqiao is striding forward on the road of fashion.

Traditional industry transformation and upgrading "six-step method"

As a leading economic development zone, how can traditional industries transform and upgrade? Keqiao District has embarked on a new road of “going, changing, promoting, integrating, strengthening and seeking” the transformation and upgrading of the traditional industry “six-step method”.

"Go" to open up new space for development. Since the beginning of this year, Keqiao District has vigorously promoted the printing and dyeing industry rectification and upgraded the “Bright Sword” action, and implemented the shutdown and rectification of 64 enterprises. 136 enterprises have been rehabilitated while producing, and 73 of them have integrated or merged into 24 enterprises and integrated into 15 enterprises. The project plans to gather the coastal printing and dyeing industry cluster.

"Change" to bring a new state to the enterprise. Focusing on printing and dyeing and agglomeration, we will promote the “cage change for birds”. Through integration and elimination, the printing and dyeing enterprises in the whole region can be streamlined by 1/4, eliminated backward production capacity and reduced emissions by 1/3, and the added value is increased by 10 per year. At around the same time, with the Internet + as the entry point, promote the "e-commerce exchange", Jinlaiwang E-commerce Park, China Textile CBD Zhongkun Dynamic E-commerce Industrial Park, Pingshui E-commerce Pioneer Park have been put into production or construction.

“Improve” to help companies improve their new performance. With the increasing constraints on resources and environment, it has become an inevitable requirement for enterprises to strengthen their intensive development. For this reason, Keqiao District has taken the lead in launching a comprehensive evaluation mechanism for resource elements in the printing and dyeing industry, which is forced to improve the performance of per mu. At present, other industries are about to be pushed forward to promote supply-side reform.

"Financing" helps companies form new ideas. Taking the opportunity of including the "two-oriented" deep integration of national comprehensive demonstration zones, the intelligent manufacturing has been established as the main direction of the "two-oriented" integration construction. Implement projects such as “Development of Digitalization, Product Intelligence, Management Informationization, Equipment Numerical Control, and Business Electronics” to promote the integration of mobile Internet, cloud computing, big data, etc. with industrial manufacturing, product design and development, production process control, and energy consumption. And the monitoring of emissions and other aspects to promote the penetration and integration of information technology. At present, Keqiao District has two national and provincial “two-in-one” integration demonstration enterprises, two “two-in-one” integration benchmark enterprises in the national textile industry, and two provincial-level industrial informationization demonstration enterprises.

“Strong” helps companies achieve new developments. Through the multi-million yuan award and the development of the "Keqiao District Accelerated Enterprise Share Reform and Listing Three-Year Plan" in 2015-2017, we will strive to start 100 share-changing enterprises, 20 IPOs and new three-board enterprises, and directly finance more than 50 billion yuan in three years. Yuan, to build the capital market "Keqiao plate". At present, in addition to the completion of 4 listings, 2 IPOs and 2 new three boards, the region has launched 40 listed companies with share reforms. Among them, Youchuang Technology has already passed the meeting, and 6 companies including Meilun Elevator have reported or counseled.

"Make" to formulate a new plan for the "13th Five-Year Plan". Focusing on the implementation of the “seven trillions” industry in Zhejiang Province and the “eight billions billion” industrial development strategy of Shaoxing City, we will determine the foundation of the existing industry and concentrate on building high-end textiles, fashion ideas, advanced equipment manufacturing, modernization of the construction industry, and tourism. The goal of the 100 billion-level industrial cluster and the basic establishment of the two 200 billion-level market entities of the textile city physical market, online textile city and e-commerce. At present, Keqiao District is organizing the development plan of 100 billion-level industrial development, guiding the support policies of innovative industries, and giving play to the guiding role of industrial funds, thus promoting the industry from the traditional economy to the advanced manufacturing, modern service industry, strategic emerging industries. The multi-growth with the high-tech industry is the leading development.

Emerging industries are booming

Prepared the information for half a year, and finally entered the trial stage, Hong Weiquan greatly relieved. This means that “Zihua Parking” has entered the “New Third Board” and has entered a critical stage. Hong Weiquan is the chairman of Zhejiang Zihua Parking Equipment Technology Co., Ltd., founded 5 years ago in the Binhai Industrial Zone of Keqiao District. The company specializes in research and development and production of three-dimensional parking garages. It invests heavily in research and development of new products every year. The spires marched into the development of a 12-story three-dimensional parking tower.

Advanced equipment manufacturing is in line with the national “13th Five-Year Plan” strategic emerging industry. “Zihua Parking” sales increase by double digits every year. This year's sales are expected to reach 70 million yuan, with an annual output of 10,000 sets of three-dimensional parking. The production capacity of the company is among the top five in the domestic counterparts.

Accelerate structural adjustment and accelerate the formation of new economic growth points. Through the active cultivation of the Keqiao District Government, a number of advanced equipment manufacturing, automobile auto parts, new energy and new material production enterprises such as “Zihua Parking” have sprung up. Keqiao Strategic The emerging sector has emerged and become the "vanguard" of economic development.

It is understood that this year, the pace of stock exchange reform in Keqiao District has obviously accelerated. In the first quarter, four companies applied for materials to the national stock transfer company. Among them, “Zihua Parking” and “Jingmao Technology” all came from strategic emerging industries. Many companies that have entered the share improvement process also come from strategic emerging industries. “At least 80% of these stocks are listed as strategic emerging industries.” The responsible person of the Keqiao District Financial Office said that this is in line with the current national policy orientation and the “five hundred billion” industries that Keqiao vigorously built. Inseparable.

In the first year of the “Thirteenth Five-Year Plan”, Keqiao District proposed “to foster the cultivation of five hundred billion industrial clusters, such as high-end textiles, fashion ideas, advanced equipment manufacturing, modernization of the construction industry, and tourism, with the strong power of technological innovation”. The important work of the district government at present and in the future. “High-end textiles, fashion ideas, advanced equipment manufacturing, and modernization of the construction industry all involve the industrial economy.” The responsible person of the Keqiao District Development and Reform Bureau said that the district has focused on cultivating strategic emerging industries in the early years, and its effectiveness has gradually emerged.

The construction industry has always been the strength of Keqiao District. In recent years, Keqiao District closely follows the provincial and provincial government's “seven trillions” industrial deployment requirements, relying on its own good foundation, vigorously promote the new building industrialization and modernization of the construction industry, and introduce the province's first building industrialization development opinions, plus In terms of financial, taxation, land and other aspects of support, the district finance allocates 10 million yuan of special funds each year to reward the research and development, promotion and application of the modernization project of the construction industry. The construction industry has realized the "smashing brick knife" to the "point mouse". "change.

Up to now, 35 companies in the region have been involved in the modernization of the construction industry, including three “national residential industrialization bases”. In 2015, the district completed the modernization of the construction industry with an output value of 21.5 billion yuan. In the first quarter of this year, the modernization value of the construction industry was 4.5 billion yuan, a year-on-year increase of 21.3%. At the same time, under the leadership of modernization enterprises such as Seiko, Baoye and Yadeju, the company has actively expanded its foreign markets. At present, the building industry modernization enterprises in the region have achieved operating results in more than 80 countries.

Under the current downward pressure on the economy, the advantages of strategic emerging industries have become increasingly prominent in the Keqiao economic sector. According to statistics, in the first quarter, Keqiao District achieved a strategic emerging industry output value of 13.27 billion yuan, accounting for 1/5 of the total industrial output value, and the growth rate was 6 percentage points higher than the total industrial output value, which has become a rising economic development in the region. The main force.

China Textile City exerts "three times of entrepreneurship"

In the first four months of this year, sales of women's fabrics exceeded one million yuan, doubled year-on-year. This is the e-commerce sales performance created by Shaoxing Dianyun Textile Co., Ltd. on Keqiao Dongsheng Road, and it is also the company's new growth point.

More than 10 e-commerce teams, from research and development, production, sales to warehousing, each order of each link is managed by Jiang Bibo, deputy general manager of "Dian Yun Textile". Jiang Bibo, who is in his 30s, entered the company founded by his parents after returning to China two years ago. But unlike the traditional spot business model in which the parent's sales department waited for customers, he chose the e-commerce sales model.

"The same product is sold, but sales through the Internet have shortened the intermediate link and won the advantage of profit and service." Jiang Bibo said, "The physical market sells cloth like walking on both feet, and it looks like it is long after surfing the Internet." Wings', regardless of time and space, can go straight to the rest of the world without leaving the house, the payment will arrive immediately, and the liquidity turnover will accelerate."

In China Textile City, more and more “Second Generation” are innovating the sales model of their parents. The condensing textile company relies on Ali International Station to conduct cross-border trade, and the average monthly direct online order rate is up to 30%. According to statistics, at present, about 90% of fabric manufacturers in China Textile City use the Internet to different degrees, mainly distributed on third-party platforms such as Online Textile City, Alibaba and Global Sources.

Online Textile City is the largest textile e-commerce platform led by the government. It has 11 online virtual markets, with 610,000 online stores and 75,000 trading functions, including 26,000 enterprises in the region. Last year, online transactions reached 11.272 billion yuan. Currently, the mobile client and web version are also online. On the platform of the Ali system, the team of textile manufacturers in the textile city is equally spectacular: there are 12,800 textile and garment enterprises on the B2B platform; B2C platforms such as Taobao and Tmall, curtain screens and textile products, and the number and sales of shops in Keqiao. The amount accounts for half of the country.

The rise of "Internet + Textile" has brought not only an increase in quantity, but also an improvement in the overall brand of China Textile City. "Bai Si Han" down products ranked first in the whole network for many years, let the national netizens know "Keqiao Down"; "Yongshun Window Decoration" opened an online store on the largest curtain online in the United States, and the online sales in the first month reached 5000. The US dollar has become the "curtain star" of the United States...

The textile e-commerce that is in full swing is a microcosm of China Textile City's “three times of entrepreneurship”. The industrial structure of Keqiao District has been transformed and upgraded, and China Textile City cannot be avoided.

August 21, 2015, for China Textile City, it is a day to remember. The China Textile City Development Conference held on this day fully blew the "three times of entrepreneurship" clarion. In the face of the general concern of the society, "Where is the Keqiao Textile Market?", Xu Guolong, secretary of the Keqiao District Party Committee, answered with great strength: "China Textile City is the foundation of Keqiao's foundation, the foundation of the city, and the foundation of the district. Yesterday, Keqiao’s textile market was indispensable; Keqiao’s today, the textile market is very important; Keqiao’s tomorrow, the textile market is promising.”

Market intelligence enhancement, industrial fashion upgrading, urban internationalization and expansion, comprehensively enhance the international influence of market, industry and city, fashion leadership and value creativity, and build China Textile City into a high reputation and important influence. The internationalization, fashion, and intelligent textile capital of China Power, the grand blueprint for the “three times of entrepreneurship” of China Textile City has been drawn.

"New 611 Project" is another catcher of Keqiao. It focuses on six development tasks including "Light Textile City + Physical Market, Fashion Idea, E-commerce, Modern Logistics, Exhibition Economy, Modern Finance". Time, by 2020, promote the construction of more than 100 projects, and then "create" a textile city.

In the first four months of this year, the turnover of the physical and online markets of China Textile City increased by 7.6% and 25.4% respectively. Under the leadership of “three times of entrepreneurship”, China Textile City is constantly taking off.

For more stock market opportunities, pay close attention to micro-signals: stock market opportunity intelligence (thsjihui)

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