Xiushang | ALICEYU Spring/Summer 2021 NEXT SIGNS theme conference kicked off at Shanghai Fashion Week

On October 10, 2020, the ALICE YU high-end ready-to-wear spring/summer 2021 show was staged at the official show in Shanghai Xintiandi Taiping Lake Park.

Designer ALICE YU curtain call

Expressionism, Cubism, Futurism, Surrealism, Abstractism. This is a summary of the ALICEYU 2021SS spring and summer series. ALICE YU's high-end ready-to-wear spring/summer 2021 series takes "NEXT SIGNS" as the theme, creating a set of symbol prints full of romance and philosophy.

Show backstage highlights

Inspired by Paul Klee's paintings this season, we extracted lively color blocks from the paintings to add an artistic touch to the print series. The sense of boundary created by geometric lines and the ambiguity created by layers of silk organza are in conflict but harmonious.

This series pays more attention to elegant and fashionable design, maintains wearability and comfort, uses organza of different shades of silk, and different soft and hard materials to create a layered sense of artistic color blocks, shaping the hardness and softness of modern women Both image.

ALICE YU started from high-level customization, and constantly tapped the charm of women’s value. From dresses to bottles of perfume, the continuously derived brand product line was never meant to sell more products, but only to put the love of fashion and life. Love turns into calmness at all times.

"About ALICE YU"

ALICE YU is a high-end ready-to-wear brand that was born in China and grew up in Italy, adhering to the soul of Milan fashion, simple and elegant style. The brand was founded in Hong Kong, China in 2010, and was invited to participate in the MILAN EXPO embroidery series art exhibition as a representative of China in 2015. In 2017, the high-end fashion brand ALICE YU MILANO of the same name was established in Milan, Italy.

ALICE YU is determined to design clothing suitable for modern women. ALICE YU's women's clothing is no longer designed to show the beauty of curves, but to inject more women's "cognition"-independent, modern, and capable, removing tradition and weakness , Still retain the feminine posture of women. The brand does not pursue the current fashion trends, but pays more attention to how to keep the clothing design elegant and fashionable. It is not set up for a special moment, but keeps decent and comfortable all the time.

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