World Cup Business Competition Nike and Adidas are in fierce competition

On March 21, Adidas lost the first round in the World Cup business battle.

Nike takes the lead in the first round

Nike's star tactics are obviously more successful

Germany and Costa Rica are hosts of this year's World Cup opener in Germany. The time is July 9 at the Munich Stadium. However, the world's major sporting goods companies have struggled to resolve the World Cup market battle.

Adidas, which has traditionally dominated the World Cup, will sponsor some less-known teams, while its rivals Nike and Puma will sponsor some of the more famous teams.

In the World Cup competition, there will be 6 teams wearing Adidas' famous "Shamrock" trademark. At the same time, the United States Nike has signed sponsorship contracts with eight teams. There will be a famous "checker" on their uniforms, including five World Cup champions Brazil.

German sports market analysts said: "Obviously, Adidas sponsored teams are significantly less famous than those of old rival Nike."