Louis Vuitton Opens China's 14th Branch Chengdu Seibu New Store

Yesterday afternoon, Louis Vuitton, the French luxury brand, held a grand opening ceremony to celebrate the opening of Chengdu Seibu New Store. Louis Vuitton, who has always followed the rules of local and local culture and integrated into the local cultural style, kicked off the opening of the new store with a lively praying and lion dance performance. The famous host Xu Gehui served as the master of ceremonies. Ms. Du Wei, Louis Vuitton’s chairman and chief executive officer, Jia Shijie, and Mr. Pan Disheng, the executive chairman of Dyson Group, played in the Louis Vuitton 2006 autumn and winter series advertisements and the 2007 holiday series brochures. Industrial Group Chairman Jiang Jinguang attended the simple and grand ribbon-cutting ceremony.

The sixth generation descendant of the Louis Vuitton family, Mr. Benoit-Louis Vuitton, also made a special trip to Chengdu to attend the opening of the new store, and ingeniously built a “Louis Vuitton Eiffel Tower” with fourteen classic Louis Vuitton works to celebrate. After the ceremony, local special guests and celebrities from all walks of life, as well as media from Shanghai and Beijing attended the celebration party held in the store. Dai Xiaofan, Shi Zhouyi and other famous models performed Louis Vuitton's latest fall/winter fashion in the store, giving the guests a rich French fashion sense. Louis Vuitton's famous DJ Bobby, who was specially invited from Beijing, created a pleasant and warm atmosphere for the evening party.

It is reported that the first Louis Vuitton store in Chengdu was opened on the first floor of the Sheraton Lido Hotel in 2002. The Seibu store opened yesterday was the 14th branch opened by Louis Vuitton in China. Respected style. The new store has an area of ​​186 square meters. The architectural design of the classic DAMIER lattice-patterned glass façade with a height of 5.1 meters is the most striking. With the hidden lighting effects, the shop looks beautiful. The interior of the store is based on the concept of a global concept store conceived by PeterMarinoand Associates Architects in New York City. The combination of luxurious materials such as chicken wings, slate floors, hand-woven carpets, and hand-decorated stucco walls complements the craftsmanship. The spirit is the same.