[China Glass Network] Develop a rigorous and meticulous or short network marketing plan. Different companies have different requirements, but in any case, a written plan is essential. In terms of expression, the following aspects should be included.
(1) Evaluation of marketing status. Based on the feedback collected, the company's marketing objectives and resources, current online business and customer status are outlined.
(2) Analysis of the competitive situation. It is better to show the contrast between your company and your competitors in the form of a chart.
(3) Network marketing objectives. Explain in detail the market and financial goals of online marketing from the perspective of customer needs and competitors. The market target refers to the required market share, popularity, loyalty, channel breadth and number of channels, and the financial goals refer to profit targets and sales targets.
(4) Network marketing strategy and tactics. Including the description of the target market, the formulation of the network marketing mix strategy, the budget of the network marketing, resource allocation (such as platform type, website construction plan, network marketing staff configuration, etc.).
(5) Profit and loss budget. That is to predict the income situation, and compare with the investment situation.
(6) Time schedule. Write out the online work schedule and divide the work into stages for control.
(7) Website management and maintenance. Make arrangements for site management and online image updates.
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