Turn the selfie into a tide card, the Mito custom launch tide T design competition

Nowadays, “cool”, “personality” and “different” have become the primary considerations for young people to dress. The rapid update of fishnet socks, text T and Yankee hats has pushed the personality fashion to the peak. Today's Mito's personalized trend customization platform - Mito Customization, launched the first trend T-shirt design competition, invited netizens to participate in the design of their own exclusive tide T, and win their own design by sharing the support rate after the circle of friends Customized finished product. It is reported that the T-shirts designed by the winners of the T-Tour will be produced by Mito's custom-made ARMANI manufacturer.

Meitu custom tide T contest event page

2017 is a year of pulsating growth of trend culture in China. The popular variety show “Chinese Hip Hop” has brought out the hip-hop music, but also brought the trend of fashion, which has made all kinds of tides in the minority culture. The card enters the public eye. Among them, the big brand T is a clothing category that combines various trend culture elements and leads the young people to consume new trends. Its originality, symbolization and unexpected design firmly grasp the mentality of young people eager to express themselves and show their individuality. And Meitu's personalized trend customization platform "Mega Custom" is to create a unique custom-made tide brand for users to solve the shackles of young people who are afraid of hitting shirts and become a fashion shelter for the hipsters.

The Mito customization was released at the end of March this year. The theme of “Make everyone can customize their own street fashion” has been connected to Chaojia Self-app and APP. Meijun senior vice president Zhang Jun said that Meitu's products produce an average of more than 200 million photos per day, and have unique technical advantages in terms of images. Mito's custom will extend the mission of Mito's "Make users beautiful" online. Going offline, extending from virtual to reality, is an important part of Mito's ecology. Since its launch, Mito Custom has provided personalized customization services for millions of users. Customized products range from LOMO cards and decorative paintings of literary and artistic styles to living sandals and canvas bags, to artistic decorative paintings and decorative plates.

Meitu Customs also cooperates with many international brands to launch joint customized models. For example, the anti-smashing pillowcases that are co-branded with the Spanish century-old bedding brand Velfont have once become the explosion of the mall – not only the magical function, the price is close to the people, but also can be customized. A young man who cares about quality and healthy life. In addition, ENVIROSAX, the world-renowned eco-bag brand adhering to the concept of fashion and environmental protection, and MissPatina, the leader of the British retro-fashion brand, have also cooperated with Mito Custom to authorize the launch of brand co-branded custom models. In the future, Mito Custom will launch more joint models with well-known brands, and the product categories will be expanded to include shoes, cosmetics and other fields to provide users with more choices.

At present, there are many young people every day, enter the mall through the page of Chaojiao or Meitu Xiuxiu, choose their favorite products, and design their own trend items through the templates provided by Mito, AR special effects and other elements. After the group became the main force of consumption 80, 90 and 00, they used their preferences to show the rise of consumption in the Internet era and the rise of new pragmatism.

In order to comply with this trend, Mito Customs will hold a one-week large-scale T-design competition from September 21st, which is a platform for cultural exchanges and exhibitions for all young people who love the trend. Users only need to enter the mall page through the tide self-timer or Meitu Xiu Xiu, design their own T-shirt and upload the work, and then win the design T-shirt by designing their own work. In order to stimulate the enthusiasm of the folks, Meitu's customization not only prepared 5,000 free tides for the contest as the winners of the competition, but also sent the iPhoneX one for the first winner. To the tenth designer, one of the Fujifilm Polaroid cameras was sent.

Meitu has always been consistent with the perceptions of young consumers, and has carried out a series of activities around “making users beautiful”. The fascinating appearance is a kind of beauty, and the attitude of personality is also a taste. The Mito Custom T-Design Competition aims to support young people who dare to do it, show their personal characteristics and creativity, and wear their own attitudes and styles.

Knowing that young people are tired of waiting and the experience, Mito is customized to achieve the ultimate response speed in production, improve the efficiency of personalized service, and build a flexible supply chain based on big data and cloud computing. , to achieve full intelligent management, the entire warehouse only needs one person. Intelligent machine equipment meets the customization needs of different users and achieves an average daily output of 50,000 units. According to the relevant personages of Meitu, the front-end data and supply chain of Mito's customization are completely open. After the user places the order, they directly import the machine equipment in the background to print, and then they can package and deliver the goods. Under normal circumstances, they can arrive in 3 days. In addition, Mito customizes the selection of the world's top manufacturers and strictly controls the quality of all products in the customization process. The selection of fabrics and styles is handled by Mito's customization, and the quality of the products is guaranteed from the source. The T-shirt of the T-T-shirt was produced by the ARMANI manufacturer of Mito's custom cooperation.

Mito custom smart warehouse

Robotic arm developed specifically for flexible materials

At present, Mito customization has millions of users and continues to grow. Although there is still a long way to go before the growth of China's trend industry, Mito's custom T-design competition for young people with "sufficient personality" is only the beginning. In the future, Mito customization may become a gathering designer. The tide-customized platform allows every young person who loves life and dares to live to show his own opportunities. At the same time, Meitu will also put more energy into e-commerce products, enhance user experience from the basis of personalized customization and supply chain, and strive to become a big platform to lead the new generation of Chao culture.

Editor in charge: Wang Huixia

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