As the brand’s first flagship store in the Asia Pacific region, HARDY HARDY Singapore's ION ORCHARD store has about 110 square meters of shopping space. The main body of the shop adopts a full-fledged industrial facade, contrasting with the jazz white marble ground full of rituals; the decorative matt metal carvings are exquisite and gorgeous, contrasting with the original ecological cement wall; black reinforcing bars and grid props echo the industrial theme. The white halo behind the props echoes the smooth and beautiful marble floor. This contrasting sense of space and the three-dimensional echoes of the eyes bring incomparable contemporary aesthetics.
HARDY HARDY officially entered Singapore's ION ORCHARD on September 16, 2017 - Singapore City's Gold Commercial Landmark, the premier fashion luxury shopping mall.
As the brand’s first flagship store in the Asia Pacific region, HARDY HARDY Singapore's ION ORCHARD store has about 110 square meters of shopping space. The main body of the shop adopts a full-fledged industrial facade, contrasting with the jazz white marble ground full of rituals; the decorative matt metal carvings are exquisite and gorgeous, contrasting with the original ecological cement wall; black reinforcing bars and grid props echo the industrial theme. The white halo behind the props echoes the smooth and beautiful marble floor. This contrasting sense of space and the three-dimensional echoes of the eyes bring incomparable contemporary aesthetics.
On the afternoon of the opening of the flagship store, a grand opening party also invited Lions to enjoy the prestigious celebrity to help out, and the luxury guest lineup created a unique crowd party.
Celebrity glittering lion city
Fan Wenfang, who is known as the National Goddess of Singapore, led a crowd of celebrities to the party scene. Fan Wen-fang wore a 2017 autumn-winter series of riveted suede jackets, black ruffled leather skirts, and a white flash diamond and rose t-shirt to deduce the dark luxury of HARDY HARDY Party Rock. It also effortlessly wears stylish clothes; and leads VIP shoppers. , share mashup wearing experience!
As a friend of the HARDY HARDY brand, Singapore's famous host, singer Li Teng, also unveiled the scene without suspense, dressed in a 2017 autumn/winter series of skull-patterned leather jackets, enamel diamond-printed T-shirts, and pierced jeans, which appear to be casual but exquisite in detail. All over the scene.
Rock and roll fashion shows
As the core part of the party, 4 models marching on rock music, personally interpret the 2017 autumn and winter series Knight RIDER POWER, rock party PARTY ROCK three theme series of women, men's and accessories, the future will bring you into avant-garde, gorgeous, uninhibited Trend new territory!
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Street Art X Street Trend
Singapore’s famous contemporary visual artist Jahan Loh (Roger Rodriguez) also performed improvisation on the spot. His creative process is one-stop, action moves like a cloud, follows the rock rhythm and the pace of the model; works are rich in color, strong contrast, fully into the joyous atmosphere of the party, and the atmosphere of the scene to a climax!
The works are kept in the ION OCHARD atrium for customers to watch photos and interact with them; and add the charm of street art to the image of the brand flagship store.
It is worth mentioning that as the milestone of Singapore's ION ORCHARD flagship store opened, HARDY HARDY has launched a limited edition Singapore Crystal T-shirt with a heart-shaped Swarovski rhinestone sketching HARDY HARDY's iconic skull pattern. HARDY HARDY double guns and Singapore lettering.
Although the opening party has ended in the gorgeous yangko and food feast, HARDY HARDY advocates the American rock style, independent, strong, confident spirit and Singapore's first flagship store in Asia Pacific will mark the brand's development of overseas territory. The most important step is to bring a new style concept and noble and comfortable shopping experience to more fashionable wearers around the world.
extra information:
The HARDY HARDY brand is derived from Ed Hardy, the American luxury light brand. Hardy's DNA inherits Ed Hardy's tattoo art and American rock spirit. It is a younger fashion brand. The iconic logo of the brand is an inspirational image inspired by the Day of the Dead in Mexico. It symbolizes the mysterious dark temperament and also conveys the positive, colorful and gorgeous energy. Hardy Hardy is a combination of tattoos, rock music, art and many other elements in one, giving everyone a series of dark and gorgeous high street fashion.
Brand Style
HARDY HARDY's design style combines the new aesthetics of rock and tattoo elements. It is like the combination of guns and roses. It has both a tough metallic atmosphere and a rock-and-roll poetry. HARDY HARDY's design is also known as gentle dark art. Visual impact, artistic prints and intricate craftsmanship are the core of the brand's design and demonstrate the rebellious spirit of new generation freedom.
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Official Weibo: @HARDY_HARDY
Official Wechat: hardyhardy
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HARDY HARDY Shanghai Press Office:
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