The trend of the trend of the trend of the country is to push the "Chinese style" to the demise

In recent years, from the foreign show show to the rise of the domestic tide, from the big name to the designer brand, I don’t know when to start the Chinese style to the national tide, and the synonym of style has begun to hang in the mouth of the hipsters, as if Discussing Li Ning's show, not to mention a few national trends, not to blow the Chinese style is out of date, to be honest, it is a bit tired to read too much.

Backtracking Chinese trend

Let's start with a relatively pure Chinese style. For example, the popular national wind brand in the past two years, in the beginning of the national consciousness, has spawned a number of brands similar to Yishu, Huayuji, Jiyun, etc. And the "type" of the Chinese style.

In the modernized and improved traditional costumes such as Tang suits, some of the stand-up collars, the buckles, the large-sized cuts and the provinces are used to promote the fashion of the costumes. The fabrics are mainly cotton and hemp, and the texture is strong. It is the approximate portrait of this batch of partial design brands. Although it is not as hot as before, it also has a relatively fixed consumer group.

There are also some brands that are often designed with Chinese style and more market-oriented development. They are similar to the cutting techniques of Jiangnan cloth and the choice of fabrics in the early stage. Cotton, hemp and silk are the national style. They don’t take the pure Chinese style. Or improvement, but fashion-oriented, with the elements of national style design. The road to follow is based on fabrics and layouts.

Although the preference of the national wind is not small, it is not the first choice of most Chinese consumers. On the one hand, the style is relatively special and not suitable for daily work of many jobs. On the other hand, the current improved type does not. To reach the standards and needs that the public aesthetics can accept, the audience circle is relatively small.

In recent years, the fashion breakthrough has opened a new chapter for the brand to a certain extent. The development path of the pure national style brand is broader, such as the chessboard, narrow sense and other extension elements, which can be combined with fashion while with the charm. .

The rise of the country in 18 years is even more interesting. It is different from the meaning of the previous two years. Now it is more focused on the elements. Compared with the four major Chinese styles that are commonly used abroad, the design of local brands is more suitable for young people. In the current trendy items, the text logo, the pavilion attic, the fashion styling, and the renaissance of the national brand, easily set off a national hot.

In particular, the national sentiments in these two years have brought a lot of attention, but in fact, there are not enough works to retain these groups in the current situation. Therefore, such a large-scale promotion of Li Ning, follow-up other brands will follow suit. However, the power of design can't keep up. It is easy for the consumers who come from the wind to disappoint. It is not conducive to the development of this style. In short, it is too late.

The four core elements of national wind

When it comes to the core elements of the national wind, we mainly classify it as dragon and phoenix elements, embroidery, big red and... cheongsam. This is also a serious fixed perspective of foreign brands. Of course, there are also many elemental concepts such as Meilan Zhuju and so on. In short, you can see that it is a Chinese style element. Just like the “Chinese style” of foreign brands, many people are laughing. What is China? wind.

But if you really want to say what is good, there are not many people who can say that the head is right. Foreign designers seem to be very fond of the Chinese style elements, there are people who are dumbfounded, and some unexpected interpretations.

Harmfulness of inferior "national tide"

However, whether it is a Chinese or foreign Chinese style work, it can only be regarded as a "minority" in our lives. In the era of touting China's beautiful scenery abroad, we have forgotten it for various reasons. Now it is a process of re-emergence. It is also a process of trying to make more young people accept and like it. However, many brands are not like foreign brands that don’t understand Chinese culture. They don’t study culture and don’t pay attention to commodities. Their real core elements are... Patriotic complex.

Buying behavior for the complex is essentially an overdraft consumption, overdrafting the patience of the consumer and creating a popular, but our national style needs not a temporary fashion, the profoundness of Chinese culture is worth our deepening. Excavate and give creativity to the new era.

Nowadays, the national tide brand can see progress, from niche to fashion to fashion, it is a development process and a kind of screening. Every style and even the items in the brand will be uneven. For consumers, most consumers do not have the ability to create works, but they do not lack aesthetics. They can be seen through purchasing power and attention. If you have been bragging about how good this style is, it is attracting a lot of people to watch the works that are still immature, and will eventually let these people disappoint.

Just like a wolf, the national tide will be injured by these immature and irresponsible inferior goods, and the need for injury may be more than ten years. The popular retrospective period is actually the time reincarnation of this kind of injury healing. Although creative improvement can shorten such burnout period, when the industry has become mature and stable system teaching, this chance is too small.

Of course, there is no problem with the national tide. We have been making progress and development under the efforts of everyone, and upgrading the essence of cultural connotation into a better design that is more in line with modern society. The problem is that many of the "inferior quality" countries are mixed, which is easy to mislead consumers. The long-term will make the market of "Chinese style" shrink or even die. What can really stay, in the end, there is still a connotation of ingenuity, the patience of popular consumption is not terrible, terrible is only popular with the trend.