As a traditional textile country, China's current textile production has exceeded half of the world's total production. As the industrial structure of China's textile industry has been continuously optimized in recent years, the superiority of science and technology investment in international competition has gradually surpassed the traditional price advantage, injecting new impetus into the Chinese textile industry.
On July 12th, the 17th China Textile and Apparel Trade Fair opened at the Javits Convention and Exhibition Center in New York. Over a thousand exhibitors from China, the United States, Britain, South Korea and Japan and other countries and regions, exhibitors, exhibits cover apparel, apparel fabrics and accessories, home textiles and so on.
Zhang Qiyue, Consul General of China in New York, attended the opening ceremony. In an interview with Beijing Weekly, she was very happy to talk about the changes in the New York exhibition over the past few years: not only exhibitors are increasing every year, but also exhibiting products are becoming more and more fashionable. Come to the front of the trend. In the past years, there were only Chinese merchants. This year, many other manufacturers from other countries participated in the China Textile and Apparel Trade Fair.
Zhang Qiyue told the Beijing Weekly that it is not enough to rely on the original low-end price advantage to truly enter the US market. “The most competitive way is to rely on technology investment, increase the high-tech content of products, and design independently for the consumption habits of the US market and enter the high-end market.â€
Jiangyin City, Liang Heng Textile Co., Ltd. has for six consecutive years to participate in exhibition in New York, the US market accounts for about one-third share of the company's exports. This year, Hengliang Textile brought the latest denim fabric developed by the company. This fabric is developed in cooperation with Jiangnan University. The stability of each index is better. The feel is between weft knitting and weaving, which is more flexible and comfortable. Moreover, this fabric is lighter, more breathable, more flexible and more comfortable to wear.
Zhang Qiyue expressed strong interest in this new denim fabric. She said that Americans are very fond of denim, and clothing made from this new denim fabric must be more popular in the summer.
General Manager Hong Liang is very confident in the market feedback of this product, his bottom line comes from the product itself. "Higher for fine denim production efficiency, the weaving process more flexible, to meet customer needs more quickly, I believe it will open up the market in North America." He said.
Just after the opening of the exhibition, professionals from the textile and apparel industries from all over the world began to look at the venue and watched them from time to time. According to reports, the pre-registration audience of the exhibition has experienced a large-scale increase, in which the pre-registered audience of fabrics rose by 25%, clothing rose by 44%, and home textiles rose by 26%.
Exhibitors are very confident in this New York show. Fujian Aofeng Company has been exploring the US market for many years. General Manager Lin Xuefeng said that the United States is still the main driving force for the overall export growth of China's textile and apparel industry in the future. At the same time, the United States is also the vane of the global consumer market. At the New York show, observing changes in global consumption habits and trends is also an important gain.
China Textile Industry Association vice president Gao Yong said in an interview said that despite the global textile industry in recent years are relatively great pressure, but China's textile industry is still some development in the face of adversity, a lot of Chinese clothing brands have entered the international high-end market . For example, Jiangnan Cloth has opened 38 stores in more than 10 countries and regions including Japan, France and Russia, and Bosideng sells in more than 400 mid-to-high-end brand collection stores in 8 countries.
Vice President Gao Yong said: "With the negative growth of China's foreign trade exports, China's exports of clothing to the United States continue to grow, which is unique in the major markets of Chinese clothing exports such as Europe and Japan. The exhibition will be held to the final consumer market. State come, but also to better the US market and the integration of Chinese manufacturers, this year's show, more targeted markets, outdoor wear, sportswear proportion increased dramatically. "
Gao Yong said that China's textile exports have decreased due to factors such as rising domestic labor costs and depreciation of the settlement currency. According to customs data, in the whole year of 2015, China exported 291.1 billion US dollars of textiles and clothing, down 4.8% year-on-year. The domestic middle and high-end consumer demand is still not well met, and the Chinese textile industry still faces many challenges.
In addition, Gao Yong pointed out that the important reason for the decline in China's textile exports is that many Chinese textile companies have shifted their production bases to Southeast Asia due to rising domestic labor costs. “There are two countries with the fastest growing textile exports in recent years, one is Bangladesh and the other is Vietnam. These two countries are the countries with the most investment in Chinese textile companies.†He explained that from the perspective of investment returns, the traditional labor-intensive The profit rate of a type of enterprise is relatively low, and the return rate of a high-tech investment project is relatively high.
Gao Vice President said that at present, China's textile industry in the brand, design and other aspects, in the research and development of high-tech performance products, there is still a certain gap with the foreign advanced level, but these gaps are not too big. In the future, the textile industry will focus on technology investment, high-performance scientific research project construction and international brand cultivation, and strive to turn to the textile industry.
The three-day 17th China Textile and Apparel Trade Fair was hosted by the China National Textile and Apparel Council, and the Textile Industry Branch of the China Council for the Promotion of International Trade and the Frankfurt Exhibition (USA) Company.
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