Macassini Green China Green activities North Line successful ending

With the end of the environmental cycling tour of Xi'an with the theme of "riding is a dream, environmental protection," Macassini completed all activities on the # Line # Green Line # North Line. It is understood that this point Green China line is Macaissini in 2012 to promote the environmental attitude of 10,000 and organized by the large-scale grass-roots environmental protection theme of public welfare activities. The event has completed the activities of Quanzhou, Xiamen, Chengdu, Wuhan, Shenyang, Xi'an six cities. Event organizers Makassini men introduced all point of green China trip with local nonprofit organizations or colleges and universities to form cooperation, designed to combine the local environmental protection forces. Make Macassini 10000 concept of environmental attitudes even more popular. Terminal cooperation, popularization of environmental philosophy In order to better meet the dot-green China line activities held, Macassini Men's Terminal stores from POP, 流水台, shelves to shopping guide clothing, language, Macassini will do around the theme activities Design and display, and organized a special promotion and riding recruitment activities. Mr. Lin, who participates in the cycling activities in Xi'an, said that he usually spent most of his day in front of a computer because of his work relationship, and he was extremely lacking in sportsmanship. Two days before the start of the event, I saw riding recruit activities at the Macassini store. He said nothing but a friend who borrowed a bike to sign up for the event. "Usually are the shuttle bus in the city of Xi'an.The ride forgive Xi'an in a circle, leisurely also feel the unique charm of this ancient city." Mr. Lin said. However, riding a circle down, really also put a group of friends who love the cause of environmental protection tired enough to choke. It is understood that some of the teammates are registered through the store to participate in the activities of the ride. Makassini men's brand director Liu Hong introduced the theme of this event is to take advantage of the influence of brand Masacini call more consumers to join the environmental protection army. Therefore, the men's Cassini held in the terminal stores related to the theme of marketing and microblogging marketing activities, and enhance consumer and brand contact. Practicing Responsibility and Consolidating the Brand Culture Manussini men's wear has always advocated the core values ​​of "fashion, environmental protection and creativity" and pursued the fashionable lifestyle of sustainable and healthy development, integrating the development of public welfare undertakings into the brand development. Prior to this, some media commented on Cassini Green China, commenting that this is a public relations marketing campaign that advocates brand social responsibility in the absence of some corporate social responsibilities. This will be beneficial to call more businesses to join the social responsibility of the building. For the men's brand of Cassini, practicing corporate social responsibility, not only to enhance corporate reputation and reputation, but also an accumulation of brand strength. Ding Geng, executive director of Mackaccini men's wear, said in many people's practice of corporate social responsibility is an external means of public relations, in order to enhance brand awareness and reputation. However, we held this "green China line" major environmental protection activities more public welfare activities hope that through the activities of internal employees and brand consumers to understand more about the significance of environmental protection, the concept of environmental protection to become Masacini Men's brand culture as part of.

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