HC LED screen network reported
The article written on the previous day, "Ma Yun is letting our lighting dealers fight themselves, and Ma Huateng did not", also caused a bit of debate on the headlines. The readers on the headlines have no precise people on the public platform, some are not lighting circles, they may be consumers, but their opinions also represent the views of consumers.
I sorted out a few highly praised comments. On the one hand, readers and friends felt that the lighting middlemen were making huge profits, and they were "profitable businessmen."
On the other hand, I hate Ma Yun.
Editor in charge: Tang Ting
Why do consumers think that the lights on the Internet are cheap, and the sale of your physical store is expensive? The main reason is that Ali is the cruel jungle system.
Now consumers go to the physical store to buy lamps, the first is to do their work, they have selected the style on the Internet, know the price on the network. If the store looks like a product, the boss quotes higher than what he sees online, he will shout: Wow! So expensive?
The price of lighting on Taobao is the reference object of consumption. They think that the lights are like this. If the price of the physical store is the same as the price of the same photo on the Internet, it is normal.
But everyone knows that everyone has a set. Let's take the spotlight as an example. Let's take a look at this price. You said that I am a consumer. Who do I buy? Buy cheap, I am afraid of being fooled, buy expensive, and I am afraid of being deceived by "profiteers". . Look at the current spotlight 10W price, actually sold for 3 dollars, but also 包邮!! Really went to an eggplant! It is a loss to drain! This is the beginning of vicious competition.
The 50W price price fluctuates greatly, I am a consumer confused! 50W cheap 29 yuan!! A little expensive is 49 yuan. The difference is almost twice!
Then you said, what kind of lamp do I buy? This lamp is different from buying clothes. I think the clothes are styles. This style is good, but your lights are all in shape. I touched the fabric after I got it, I can feel the price of the difference, but the lights are different. You don’t know if you don’t understand it.
Ali's jungle system relies on search rankings, ranking by sales. Consumers have to look at reviews, watch sales, and see prices before placing orders. Therefore, brushing eggs will inevitably occur. What kind of competition do I rely on? People rely on styles to sell chandeliers to attract customers, but now it is not working, and plagiarism has gone.
You can't rely on technology. You can't buy other lights in your home. Then what do we sell lamps? If you don’t have any core competitiveness, you can produce them. There are so many things on the Internet that we can only compete on price.
How come out of such a cheap price, consumers can not say that this is cheap to sell. You think about it, people are manufacturers, what kind of price do you want to do? This is the eternal truth of a price. The manufacturers are stupid, and they have to sell so much money so cheaply, even cheaper than physical stores.
Then you have to be cheap, I can only do cheap goods. I can't sell the real goods. I originally wanted to sell 49 yuan for this spotlight. The cost of this 49 yuan includes factory rent, tax, water and electricity, management fees, materials, labor, storage, advertising and so on. A look at the online price, no, no competitiveness, then I can only do according to the cheap plan, the actual power of 20W lamp beads, the thin shell, and then save the province where I can save. All counted down, well, with the profit of Weibo.
Consumers are still happy, look, I bought this price is much cheaper, 50W floodlights only 20 yuan, that family sells 49 yuan, want money to think crazy! Profiteers!
Everyone just wants this rationale. Will you sell the products at a loss? The goods that the locals give to the local distributors are different from those that are given to the online stores. The products you buy look the same, but the brands are different, it is called net goods! Special online special! People dealers know the lights,
In fact, think about it, what did Ma Yun do? The good thing is that many online shop earned money. Indeed, there are so many online merchants, there are always money, but it is indeed a minority.
That Ma Yun let consumers buy cheap and affordable products? Yes, all fake goods and net goods.
The merchant earned money, no, it is Ma Yun who makes money, and people are profiteering.
Editor in charge: Tang Ting
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So, this is a real need to go to the store to buy a lamp, he will not recommend those junk goods to you, you think, he is at your door, when there are any quality problems and ran to find him He still has to sell, the replacement of the goods, the retreat will be refunded, if he gives you junk goods, busy before the busy business may still lose money, he is stupid. The circle is still so small, and people are also counting on you to introduce relatives and friends. This is good, and the loss is also lost.
Of course, if you want to buy the same price on Taobao, the physical store will also have it for you. This product may require the dealer to make a reservation, because the manufacturers may not send the same goods to them. The goods of the manufacturers in the online shop are another brand, and the bargains are exclusively for the online merchants. This brand is dead and will die. But the line is different, the brand can't lick itself.
In addition, if you think what price you want to buy, you need to meet the needs of the scene. The store owner will also help you analyze it. He will tell you the different prices of different products, each with its own good or bad to meet your different needs. The money they make is a reasonable price. If the asking price is too high, you will turn and leave.
If you do micro-business, you can make a difference. How can you not let the middlemen make money? People will put the goods into your city, remove the freight, rent the facade and rent the warehouse, and also take a large inventory and return it to you. , still have to do after sales. You said that eliminating middlemen and directly looking for manufacturers to buy, it is still unrealistic, manufacturers do not have dealers, you rely on your purchases to close down early.
For example, if you buy a 20-yuan 50W floodlight on the Internet, you go back and call it a name, which is much lighter than that. The heat is poor, the brightness is 20W, and the wind and rain are mostly used one or two. The month is broken, then you still have to buy it again. I also read in the comments that "the same product store and online store are 300, you said I am looking for someone to buy." The ugly point to say, only 300? You want, the difference of 600 is no problem, still give you the same appearance, if you only pay the price.
Although Ma has also worked hard, for example, the original intention of Tmall is also to hope to upgrade Taobao, to attract manufacturers to manufacturers, to create quality products, the key is the business model of this jungle bidding ranking, even if Tmall is also degraded, There are also many goods. Because this bloodthirsty mode has nurtured many real profiteers, because they are not honest, they don’t make bargains, and they can’t make money without breaking the hole.
Then we should blame Ma Yun, it should not be blame, because he also conforms to the times, and now this e-commerce business model is currently at this level, relying on search to find products, by the price of the bucket to rank. Although Ali is also in the virtual shopping of the whole VR, it is only sensory. If you do not adjust this competition mode, the merchant is still competing for the price and then doing the bargain.
Although Ma Huateng failed to do the filming, he developed a business model in which the public number connects everything. Manufacturers do not need to compete on one platform, just need to make such a public number-service-fans closed loop, that is the brand ecosystem.
It is hoped that in the network operation, all lighting manufacturers should make layout and planning in advance, manufacturers and dealers will establish brand positions together, and together with consumers to achieve online and offline linkage, whether from product quality or product price, can be true Serving to consumers. This is the original intention of our existence.
Finally, I sincerely say that good goods are not necessarily the most expensive, but junk goods must be the cheapest.
I hope that every lighting person who does business can have his own mobile marketing position in the moment.
Quality shop recommendation: Shenzhen Jike Application Technology Co., Ltd.
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Editor in charge: Tang Ting
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