I have been "walking around" on the forum for a while. I have learned a lot of knowledge and experience here and I have also made friends in many business fields. Because experience can be learned and learned, this is also the main reason why I often come to the forum. For a long time, I found that the problems that plagued my friends on the forum were more than how to find customers.
This is a common topic that everyone is very concerned about. The friends on our forum can get together to be faster. More to find their own target customers, while expanding their product sales space, thereby improving their own sales performance, not only can bring profits to the company but also bring some benefits to themselves - especially for the salesman It is even more hopeful. So what can we do to achieve our goal? I will use this event to talk about my views for your reference:
1. The establishment of the homepage:
Our first priority is to create a self-owned company home page that presents our corporate identity and newer company dynamics to our customers.
Including contact telephone number, fax number, mobile phone number, main responsible person, etc. should be noted, so that customers can contact us at the earliest time if necessary, the product subject is better for each product with relevant picture display The picture must be clear, and then a detailed description - including specifications, numbering, product standards, the more detailed the better, for the price is more floating, you can not clearly price, otherwise I suggest you even the price Marked, of course, is the market price, giving the agent a certain amount of room for manoeuvre.
In the product display, you can find a few experienced network experts to help us display our company's homepage through different pictures. The picture that can represent the corporate image is vividly presented. Give customers a strong visual impact to enhance the customer's first impression of browsing our website.
In order to improve our online marketing skills, we need to have a better understanding of our product knowledge. For example: the product's lifespan, warranty period, precautions in use, technical advantages, production capacity, after-sales service, etc. These are the issues that consumers are very concerned about, and the key issues that the salesman can easily ignore. Some minor problems of the product should also be answered, especially the new salesperson who has just contacted the company's products must first familiarize themselves with the products. Get through. Try to get some knowledge of the product as much as possible. Imagine how a person who doesn't know about his product can convince others to buy your product. If you lack product knowledge, you will also let the customer know about you and lose the chance to make a deal.
For the new salesperson, in addition to re-sending information every day, improving the activity, and trying to make their own rankings high, we must quickly understand and master some of the company's product knowledge and corporate culture knowledge, you can find the company's Seniors and related business personnel who are familiar with the company's products are eager to ask for emergency use. This plays a key role for our sales staff or professionals who implement online marketing. Because, with the development of the times, online business is no longer unfamiliar to an ordinary person. Internet marketing is a big market for a large part of the group. Not only the manufacturers but also a large number of consumers -- - Includes newly graduated college students. Unemployed. Part-time staff and so on are also trying to make good use of online marketing, so a variety of online consumption has also followed. I believe everyone knows that today's companies have their own corporate culture without exception. It is proved that culture can also create value and create benefits. We must display the advantages of the company's products with greater highlights and provide more value-added services, so that consumption is more attractive, and our online sales can be more icing on the cake.
2. Effective communication:
The next job is how to find our potential customers. Many of our friends are very confused. The pages they have made are very beautiful. How many customers are not looking for them?
Our online homepage is the front bank for us to find customers. It is to increase the customer's impression of our products. It is not that we have done everything on the homepage, and the customers are looking for it instead of waiting for it." After all, it’s still a small number. If you want to find our target customers faster and more quickly, you can use Tradelink to actively seek customer communication, or you can use email and message to communicate with customers, if necessary. You can do phone tracking, but the purpose of communication is to deliver information---that is to promote our products and expand our sales channels. So how can we communicate our information more effectively to achieve our cooperation?
First of all, we must find the corresponding customers to communicate with them. Let's take a look at it. We are manufacturers of plastic sheets. The raw materials used belong to the chemical industry. You don't see me using chemical raw materials. I am selling you like me. Products, because we only use a few of them, not all of the chemical raw materials we can use, empathy If someone is rushing to sell you products that you can't use at all, would you bother? Will you care for him? This is why some friends often say to leave a message to customers or communicate with customers that they ignore you and do not answer. Therefore, it is very important to find the corresponding customer communication. Your professional knowledge and the understanding of your own products are especially important. As a salesman, you can't master this very well. It is.
If you find the right customer, you must master certain communication skills, because whether the customer is willing to listen to us is the key to communication. If you want to make a deep impression on you, you must make a manufacturing order. The method and art of customer intoxication.
For "courtesy first", it is the pioneer of friends and friends. There is an old saying: To be respected by others, first respect others. Everyone is equal and mutual. As long as you respect others in advance, you can get the respect of others, and only then can you get the opportunity to communicate and communicate with others. It is also the basis for others to treat each other with courtesy. We must learn to ask for more words of discourse when communicating with customers, such as: "Well? Do you see it? What do you think? In a tone, let customers feel that you are a very polite person, so that they will Willing to communicate with you, willing to cooperate. How do you convince customers to buy your products, then you must rely on your own understanding and grasp of the product. Accurate, fast and simple expression of their own product features is what business personnel must do and have The experienced sales staff will master some humorous statements so that the customer can adjust the atmosphere while listening to your introduction of the product, deepen the customer's impression of you, and also increase the customer's trust. Because with the customer on the network The communication is different from the actual contact of reality. Mastering certain statement skills and words can make the customer feel friendly and close to the distance between us and the customer. This is the first impression of communicating with customers, remember to do this well. It is very important to rely on the previous communication. We have to find the right target. Cut into the theme. Be honest and treat. The purpose is clear. The key to hit can achieve the purpose of communication. of.
In the exaggeration of the market when introducing products to customers, you must know that many products you sell are also produced by customers. Customers or distributors are no strangers to your products. The target of your sales may be the sale of your products. The indiscriminate marketing of the "distribution veteran" in the industry will only arouse his resentment. We must explain the advantages and weaknesses of our own products. We must always grasp a principle. We are not here to impart knowledge and preach to customers. It is to provide services and help for them, to solve problems and difficulties for customers. Therefore, we must let the customer really feel that we are serving him, rather than saving money from his pocket, in order to reduce the customer's psychological defense and subconsciously accept you. Because in marketing practice, customers are more resentful and delayed, but they do not help people who are not helpful. Only the salespersons show great professionalism and high enthusiasm, so that customers are willing to interact with you, have an interest in you, slowly accept you from the heart, recognize you, silently attach to you, give up on yourself. The psychological defense line allows you to basically achieve the goal of the front step.
3. Settlement method of payment:
In order to compete for customers, many manufacturers have adopted a variety of promotional methods, such as: let customers try, distribute goods to dealers or agents, etc., which undoubtedly give some fake dealers or "invalid customers." "Providing opportunities for payment in arrears often results in huge economic losses for the company.
Ensuring a certain ratio of the distribution rate in the product marketing process will undoubtedly increase the sales opportunities of the products and lay a good foundation for the sales increase; however, if the goods are too wide, they will cover too many scales, no strength and no credibility. "Invalid" customers will not only increase sales, but will also increase the difficulty of collection of goods, and the risk of accounts receivable will also increase. Therefore, it is not necessary to distribute goods to every customer in the target market, either from the perspective of improving sales volume or from the perspective of accounts receivable management. Therefore, in order to strengthen the recovery of payment, we should implement some effective preventive measures at the beginning of cooperation with customers. For example, before signing cooperation, we must first sign a legally binding document ------ "Purchasing and Sales Agreement", "Buy and Sell" The contract is affixed with a seal, and the provisions and explanations for the payment settlement are as follows: 1. What is the supply price (that is, the settlement price); Payment method or specific payment time. If the business is more frequent, the payment method should indicate whether it is cash in stock, send two in one, or fixed periodic payment (such as once a month); if it is “one hammer tradingâ€, then the payment is made. The date should be specified to a specific number of days. In this way, the development of post-summer collection work will become evidence-based.
The higher level of doing business is to become a close friend with customers. This is a good way to be effective in both online marketing and marketing. Remember that if you want customers not to forget us, we must always think about them. Often move around. Frequent communication can enhance friendship. If you want to maintain a long-term cooperative relationship in the business field, there will be a “crisis†at any time without the foundation of feelings. If you keep the customer's heart, you will retain the customer and the customer once. The two cooperations can be seen as luck and fate. The long-term cooperation is art and research clients. Satisfied with the customer's needs and thoughtful service can reach a win-win consensus with the customer, only then, our marketing purposes can be "waterful". This is the first reason to do business after making friends. Business opportunities are everywhere, opportunities are everywhere, and when they seize the opportunity, they seize the opportunity to make money. No one can't get through with money, and the heart is not as good as action. Now start planning your marketing plan. Or, the old saying goes: Business opportunities are not coming, can you seize the opportunity to make better use of the trading platform provided by Ali to win Take a larger profit and see your method of operation.
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