How can shoe and clothing companies avoid the endless killing of price wars?

With the arrival of the New Year holiday, Yangzhou businessmen have demonstrated their capabilities and various forms of promotion have attracted a large number of consumers. Every shopping mall has long queues in front of each cash register, and there are loud voices in the store. Under the dual stimulation of inflationary pressures and merchants' large profits and discounts, it has led to a lot of consumer spending.

Once the holiday season arrives at the store, the flagpoles that hold up the promotion are festooned. Consumers seem to be able to see through the customs. Every holiday, the mall will be crowded with people. Obviously the price has always favored the consumer's heart when the brand positioning has not yet had a balance. It is not difficult to find that the price as a simple and intuitive external performance in the market competition is directly related to the brand's position in the consumer's heart. In the face of price competition, some shoe companies passively followed the price war. They have created new ways to build their own terminals, and some have held back the banner of brand marketing. What is the price and brand? The game between them has intensified, and how should shoe companies develop under the banner of the brand to avoid the price war?

When the price war expands in the field of shoe enterprises, it can pull nets for enterprises, increase market share and share of consumers. From a certain point of view, price is the most direct expression of a good or bad brand, which requires brands to effectively avoid The price adjustment policy is positive, and brand positioning is the core of the shoe company's marketing strategy. It can tailor products and services for the target group after the shoe market segments the market and determines the target market. What is the price for what people appear to be crucial, in which the price positioning, not only the brand positioning down the marketing channel elements, but also when the brand positioning to distinguish between market segments, supporting brand positioning is an important factor. We see mature shoe companies taking the first quality and service-leading attitude towards the products and treating them with a pragmatic attitude. This sets out the legal battlefield, brand advantages, reasonable prices, terminal management and good services to develop. The terminal channel, following the standardized management of the market rules, has opened up a broader space for its own development. It not only guarantees the long-term existence of the product brand, but also effectively prevents the loss caused by the price war itself. On the contrary, some shoe companies believe that the price war is their own behavior of drinking and thirst to quench their thirst by digging through market segments in order to survive, in order to win a market share, many shoe companies did not grasp the relationship between brand and price, obsessed with Price is the savior of product investment and investment, blindly bargaining to cater to consumers' appetites. In the long run, it often hurts the reputation of their own brand. In the eyes of consumers, he has positioned itself as a low-priced inferior product. Spears to attack the shield of the brand, the result is only one for the shoe company: head broken blood!

Obviously, shoe companies need to avoid brands and prices in the terminal channel. Nowadays, the profits of products are continuously diluted, and footwear companies must now plan their marketing channels that focus on target groups. If the shoe positioning products are high-end, stylish, then there is no doubt that these products have higher prices than the compensation products, the brand image is often unattainable in the consumer psychology but will not be eliminated by the market, from another From the point of view, such shoe enterprises have the spirit of perseverance and the courage to create a brand in the brand image created by their own products, which is also a marketing strategy separated from the homogenization competition. It is these shoe brand personality that ensure the construction of its own brand, so that product prices have been very strong, firmly defended the price shocks of investment, making the brand has been selling in the market, and thus led to the overall shoe Operational progress. It can be seen that brands and prices can achieve healthy and harmonious development under the clever operation of channels, and ultimately win the target group's loyalty to products.

There is no doubt that brand and price are equally important in today's market. Brands contain a sense of quality. Brands have a unique label that makes consumers feel unique. Brands also give companies a spirit of improvement. Enterprises constantly improve the system and create more and better products. The price also embodies the sense of belonging of consumers. A reasonable price is also a good opportunity to increase the added value of a brand. Therefore, it is required that both shoemakers must grasp and both hands must be hard. The key is to operate the brand in harmony with the price, so as to make the product investment complement each other and move forward steadily.