"The good business model is half the battle," said Zhou Haijiang, president of Hongdou Group. The future competition is no longer a product or brand competition, but a competition between brands and business models. Because of this, since the transformation and upgrading, Hongdou Group has been exploring the mode. Hongdou brand mini-file In 1983, Hongyou Group Chairman Zhou Yaoting took over the bankruptcy of Hong Kong Knitters (Hongdou Group predecessor). Hometown of the Millennium red beans to the ancient Zhouyou Ting inspired by the name of the product he named red beans, a full range of registration, and became the first advertising on CCTV apparel brand, which also began decades Red bean brand building process. "China Famous Brand", China Famous Brand, China Brand Value Award, China Brand Achievement Award, National Trademark Implementation Demonstration Unit ...... Numerous awards have witnessed the glory and sweat of the brand of red bean. Today, the red tree brand tree has blooming red bean man, red bean at home, Idi Fei, Xuan Dini and many other brands of flowers, and the more open more brilliant. Red Bean Group sales in 2011 reached 35.171 billion yuan, accounting for half of the apparel sector contributed. In September of this year, Hongdou Group brought red bean men's clothing, red bean at home, Yi Di Fei, Zuo, Xuan Dini five major brands debut the fourteenth session of Jiangsu International Fashion Festival to 810 square meters large exhibition hall, the terminal image, brand culture and products Keynote release clever integration, display Hongda Group transformation and upgrading results and brand style, attracting many customers stopped to visit, Jiangsu Fashion Festival has become a major bright spot. Jiangsu Hongdou Group, which takes garment as its leading industry, plows deep into Wuxi and bases itself on the Chinese traditional culture to capture the essence of the world's culture. It has also cultivated a red bean tree with costumes and apparel. In the course of decades of operation, Jiangsu Hongdou Group keeps accumulating and sprouting Pumping branches. Affected by the complex and volatile external environment this year, the operation of the textile and apparel industry is facing unprecedented challenges. Many enterprises have fallen into business difficulties and even suffered losses. As a pioneer in the textile and apparel industry, Hongdou Group has maintained a steady and rapid development. In the first half of this year, the Group only increased profits and taxes by 29% over the same period of the previous year, and the top five apparel brands opened more than 3,000 chain stores. The reason, we must benefit from the Hongdou Group apparel industry chain through the complementary advantages of multi-brand, strong smile curve at both ends, the successful transformation and upgrading. Multi-brand "Butterfly Effect" Since 2008, the Group's garment transformation and upgrading since, in addition to strengthening the smiling curve at both ends - focus on the terminal and research and development, the Hongdou Group has further combed its five major apparel brands, clear positioning, and some specialized For the mainstream crowd, and some targeted for urban mature men, and some fashion men's market, there are targeted at urban white-collar women in the high-end women's clothing Eddie, as well as for the improvement of living standards, but also for the comfort of the home life introduced Of the home service, five brand positioning is different, the style is also different, thus forming a multi-brand complementary advantages, a greater degree of occupation of the market. Hongdou Men is the leading brand in the Hongdou Group's apparel sector. Consuming the mainstream Chinese population, Hongdou Men aims to build "China's mainstream lifestyle." In order to adapt to changes in the market, red bean men in 2012 pay more attention to fashion, youth, leisure. 2012 autumn and winter new products, 2013 spring and summer new products to colorful series, the perfect interpretation of the men's season of diverse colors, highlighting the Chinese men at different times of personality and style. At present, Red Bean Men has 1500 stores in the country, in 2011 won the "National Top Ten service unit," the honorary title. Xuan Dini, another men's brand owned by the Group, is an international brand with a French origin. It is famous for its marketing innovation. It meets the marketing concept of parity, fashion, value and variety to meet the needs of intellectuals aged 25 to 40 Glory, designed to create a one-stop leisure men's self-selection chain monopoly system, and won the "Jiangsu Top Ten cutting-edge brand" title. The Zuo "│ is a red bean group's men's fashion, fully demonstrates the urban men's pursuit of fashion.HongDu home is from the convenience of customers need to buy for people in the" home culture "life clothing, clothing, home Supplies, providing a one-stop commercial space.Idi Fei as the Group's only high-end women's brand in 2001 by the Hongdou Group and the famous French fashion design institute - ESMOD jointly founded to meet the modern urban women's pursuit of sophisticated, elegant Living needs. "Taxus" to become the body shirt In the face of the increasingly sophisticated consumer market, red beans continue to enhance the design management level.On the one hand, Hongdou men introduced a first-class, international vision of the design team and product planning team, including from South Korea's Chief designer Lian Heshan, as well as Japan's merchandise planning master Kitayama Kitayama and so on; the other hand, to enhance their ability to independently research and development efforts, but also joint development and buyer development to enhance product quality and fashion sense. Philippine, Xuan Di Ni hired well-known designer Jinyuan Ying, China's first Good young designer Luo Yaping as design director of the Group also continue to improve the technological content of products, from cotton knit iron-free T shirt to milk silk T-shirt, then to the carbon fiber health heat service, red beans have been walking in the forefront of science and technology innovation products. The second section of the costume festival, red bean home launched with the yew fiber antibacterial health functional knit fabric made of yew health underwear, bra attracted many media attention .Taxus This can purify the air, the anti-cancer drugs, known as Fantastic trees of "plant pandas" are applied to the garments to further protect human health.The function of antibacterial and health-care functional knitted fabrics of Taxus chinensis is that the yew wood is first made into wood pulp and then spun into yew viscose fibers Blended with regenerated cellulose fibers and combed cotton fibers at a reasonable ratio to produce blended functional yarns and then woven with spandex yarns with special weft knitting. Finally, chitosan finishing agents are used to form antibacterial, anti-cancer and health care functions Knitted fabrics at the same time, this fabric contains combed cotton, Tencel and spandex, the fabric feel smooth, soft, flexible Good, good gloss, the resulting underwear with moisturizing, anti-bacterial, anti-inflammatory, health functions.New yew fabric research will Taxol anti-cancer, anti-cancer properties of textiles applied to improve the added value of knitted underwear , Greatly satisfy the people's pursuit of high-quality life and clothing comfort, health, environmental protection needs.It is reported that since September 2011, Hongdou Group launched a new type of yew fiber antibacterial health functional knit fabric research and development projects, July 5, 2012, yew functional fiber knitted fabrics passed the test of National Knitting Product Quality Supervision and Inspection Center. On July 12, the new yew fabric products passed the provincial-level new product appraisal of Jiangsu Provincial Commission of Information Science and Technology President Zhou Haijiang Leading Business Model "Good business model is half successful," said Zhou Haijiang, president of Hongdou Group. The future competition is no longer a product or brand competition but a competition between brands and business models. Since the transformation and upgrading, Hongdou Group has been exploring the mode. Red bean men's wear, one of the Group's apparel brands, has been based on the market front and is adapting to the development trend of apparel market. It constantly introduces brand new strategic direction, introduces new business model, introduces international designer team, independently develops high quality products and cultivates Senior management professionals, multi-channel product reputation, multi-level innovation. Franchisee to provide funds, suppliers to provide products, the company unified operation and management of the "full custodian mode" to become red beans Men's Monopoly to expand a new method. This full custody mode is the franchisee to provide the required management fees, the operation and management is entirely by the company unified; suppliers in accordance with the company's product deployment plans unified deployment, approached the market, in accordance with the needs of customers "on their own Innovation ", producing a variety of marketable products, change" passive "to" active ", directed development, production" explosion. " Companies use their own brand of strong resources, specialized terminal marketers, brand operations, day-to-day sales operations management, whereby the franchisee, suppliers and companies around the terminal can collaborate with each other to achieve control of the terminal, to achieve the three parties Win-win situation. Red beans business model innovation is also reflected in the operation of the red bean home brand. The brand is based on the management of the home of clothing and supplies based business model of the new chain to "provide home lifestyle clothing and shopping centers and value for money products and services" as the core concept of red bean home "one-stop Shopping "has been the market's favor. Since opening in 2008, Red Bean home through standard copy, focus on shop, double the speed of rapid development. At present, "HOdoHOME red bean home" already has nearly 1,000 shops of all kinds, the company is stepping up the expansion of key provinces and cities such as Beijing, Liaoning, Sichuan, Shandong, Henan, Zhejiang and so on. HOdoHOME · Red bean home also from a regional brand to the country Sex brand change. Accurate positioning, distinctive personality and competitive products, so that the five major brands of red beans in the market to open up strong performance. Only red bean home a brand, the next three years the store will reach 4,000. Not only that, Hongdou brand net sales growth is strong, is exploring the practice of offline and online interactive mode, not only for the red bean brand added a new meaning, but also to make red bean traditional clothing industry into the banner of e-commerce. At the same time, the e-commerce platform of China Textile Materials Trading Center opened in March this year is the first third-party electronic trading platform focusing on spot trading in the national textile materials professional market. Since its opening, trading volume of the platform has been rising month by month, with monthly transaction volume now exceeding RMB100 million.
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