High profits seduce the capital to become an important channel for clothing sales

Ms. Wang’s stall was next to a T-junction. This was a diligent gain she took every day. She was always the first person to come to the gold stall. After selecting several new clothes from her stock in her own house, she took her son and walked for 5 minutes. "Stalls". These garments were Ms. Wang’s shipments from Guangdong. During the day, she mainly engaged in wholesale sales at Bairong stores. At night, she selected several new purchases to test the water “retail market” so as to make reference to their wholesale prices. . Every day, Ms. Wang stays at her own booth for about three hours. She is not a proprietor who takes the initiative to recruit customers. More often, she focuses on the son playing beside her. Sometimes she The son will play with the children of other stall owners. Sometimes, the son's playmate does not come for some reason. Ms. Wang directly plays games with her son.

As for the stall business, Ms. Wang did not "get involved." She asked the customer. She quoted the price and the customer bargained. She refused directly. “Customers who will stay in front of your stall will actually not care whether the price is a few dollars cheaper or not. It is not expensive to spread the clothing. There is no need to over-enthusiasm in the price. The stable clothing price on my booth will give people a sense of trust. In my opinion, what I really value is whether retail customers are interested in what style of clothing and refer to the wholesale business.”

“Stalls” gradually became hot every evening. At the same time as Ms. Wang appeared on the Xiluoyuan community stalls, there were nearly 20 booths for clothing operators. Among them, a considerable number of them were similar to Ms. Wang and were from the nearby Dahongmen. Bairong’s costume businessman, Ms. Wang, had known them in the past. Therefore, at night, these people who had similar experiences gathered together and spread their booths to each other. They discussed each other and discussed fashion business experiences during the day.

There are also many “outsiders,” but they are not very fixed. They either sell cars to sell things to subsidize homes, or they run to the area to try out “business opportunities” for the business operators who specialize in street stalls. Ms. Wang did not show any hostility to these “outsiders”. These competitors, in her opinion, could not have an impact on her clothing business and “had the most impact on point sales.”

In fact, although not too "hearted", Ms. Wang's business is still pretty good. "It's not too hard to sell 10 or so a day." This also affects her view of the growing number of strange "street faces." More and more people are joining in creating a fiery "commercial atmosphere" that will also help stimulate the spending enthusiasm of residents in nearby communities."

Right now, Ms. Wang and her business philosophy of stalls, and the increasingly fierce "street format" of the Xiluoyuan community, refrain from the booming of clothing sales in China.

Although there is no authoritative statistical data to explain the number of streets in the country that are currently in the “decentralized format,” many of the streets are being captured by the “business-as-usual format” from the perspective of Beijing. According to a survey of nearly 60 stores on 6 community streets in Beijing, at present, "ground stalls" can be described as firestorms.