On the same stage, GUCCI, GIORGIO ARMANI
Milan time, February 23, 2018, 19:30, Milan has a long history, after the Napoleon coronation, the Cerberoni Palace, once held a high-end fashion release stage of the luxury car brand Maserati collection furniture set, a Fashion-oriented fashion show - FASHION HAINING SHOW is being staged, the theme of the ethereal and concise release, rich fabric materials, calm and classic colors with bright pop colors, this release from the Eastern Leather Capital 20 Minutes conquered the Milan fashion world. Mario Boselli, Honorary President of the National Chamber of Commerce of China (CNMI), is amazing!
Going to Milan to talk about European fashion
It is reported that the show was released by Haining China Leather City and Haining's two most powerful leather clothing brands "Snow Leopard" and "Fao" jointly unveiled the 2018 autumn and winter Milan Fashion Week. A total of 60 sets of clothing were released, from the clothing to the inside, all of which were mainly leather elements. The multi-layered leather design concept was introduced to the world to convey the fashion concept of Haining Leather City.
This is also the first time that Haining Leather City and Haining leather clothing brand companies have entered the international four major fashion weeks. Haining Leather City is known as China's leather capital. Its development in more than 20 years has not only established a prosperous market, but also formed a perfect leather garment eco-industrial chain, cultivating more than 1,500 snow leopards and Foao. A typical representative of a business. This release show has been highly valued and affirmed by the Italian fashion industry and the political and business circles of Milan since its inception, and became one of the official schedules of Milan Fashion Week in the fall of 2018. Mario Boselli, Honorary President of the Italian National Chamber of Commerce (CNMI), Huang Yongyue, Deputy Consul General of the Chinese Consulate General in Milan, Paolo Panerai, Chairman of the Italian Fashion Finance Media Class Editori Group, Andrea Claudio Galluzzo, Director of the Fashion Education Institute of Italy, and other Italian politicians, European fashion industry buyers, buyers, designers, internationally renowned fashion newspapers, magazine media and more than 300 guests attended the show, to appreciate this leather fashion show from the East. Class Editori Group Chairman Paolo Panerai said in an interview that Italy and China's Haining are famous for their leather products. The Haining Leather City has come to Milan for a long time, let us see that China is extremely high in leather design and manufacturing. Attempts have brought new vitality to the entire European fashion world. This is a deep exchange and collision between Milan and Haining on leather fashion. We expect more Haining brands to come to Milan and come to Italy to form a normalized communication dialogue and exchanges.
From Haining's new fashionism
Haining, a small town with a history of 1500 years, has a profound cultural heritage. This land has nurtured the talented poet Xu Zhimo, let us know that Italy has a beautiful city called "ç¿¡å†·ç¿ ". It is such a city, such a kind of tie, all aspects of FASHION HAINING SHOW reflect a new leather fashionism from Haining.
Plants, stones, earth, ice... The Snow Leopard brand draws inspiration from nature and makes a wonderful interpretation of the pieces in people's lives through the mix of clothing. In the color matching, the fusion of green, purple and pink of sage is simple and comfortable; the style of gradual deepening of gray, blue and black evolves into a more confident structural outline.
Red, pink, brown, yellow and blue form the autumn and winter color of this season's brand, which is also the designer's interpretation of the popular colors of 2018. The use of large-area black and white classic colors is reminiscent of the white-walled black tiles in the south of the Yangtze River, such as ginger and walnut colors, showing a sense of vitality.
In addition to the bold use of color, this “new fashionism†from Haining is even more eye-catching in fabric selection. Different materials and different fabrics combine to create a new spark, which makes the garment more diverse.
Recyclable fur is really eye-catching. The Snow Leopard brand combines it with the material of wool. It is simple in design, soft in touch, comfortable and luxurious, and conveys a pure and elegant pragmatic aesthetic.
Light-sensitive crack leather and technical leather are used by Foao designers. They are combined with high-quality fabrics such as wool woven worsted, silk, alpaca and fur, paying attention to lines and silhouettes. The simple atmosphere of leather clothing, but also the light and fashionable fashion.
Landing in Europe, collaborating and developing
It is reported that Haining Leather City's trip to Milan also includes a static exhibition. From February 24th in Milan time, Snow Leopard and FOOR will perform static products exhibition at PAPAVERI SHOWROOM. Show fashion and exquisite craftsmanship of Haining leather garments to fashion buyers, buyers and professionals from all over the world. With the showroom as the carrier, it will build a bridge for communication between the fashion industry and the leather industry in China and Italy, create opportunities and conditions for Haining leather enterprises to land in the European market, and create high quality for the European fashion interface to deepen exchange and collaborative development of Haining leather industry. Platform.
The reporter learned that Haining Leather City appeared in Milan Fashion Week is not accidental, Haining Leather City has always actively explored the road of foreign exchange and international cooperation. In June 2017, Leather City and Italy's Boli Muda Fashion Institute reached an intentional cooperation, deep exchange and signed a strategic cooperation agreement in the future. In recent years, many Italian brands have also participated in various fashion exhibitions in Haining Leather City. It is reported that in March this year, Haining Leather City will also invite the presidents of nearly 20 international fur associations in Europe, America, Asia, Africa and other regions to Haining to hold the “Davos†forum of the fur industry to discuss the industry trends. It can be said that this FASHION HAINING is another time for Haining to go abroad and connect with the international market. It will fully demonstrate the comprehensive strength of Haining's leather industry to Europe and the world, and collide with the world's top fashion to jointly promote the new future of the fashion industry.
Zhang Yueming, Chairman of Haining China Leather City Co., Ltd. said: The FASHION HAINING Enterprise Joint Show is also a landmark step for Haining to move from “Leather Capital†to “Fashion Chaochengâ€, which truly sets a new benchmark for Chinese autumn and winter fashion aesthetics. Next, Haining Leather City will develop the top-level design of Haining's fashion economy and fashion industry, and realize the expansion from leather suede fashion to big fashion and big fashion. In the new era, the trend of strength and fashion, focus on creating a fashion tide city. Strive to be the first city of national fashion.
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