Cahill personal brand CAHILLPLUS enters Jingdong formally marches into Chinese fashion industry

International football superstar and SuperStar star Tim Cahill conducted his first domestic fashion show in Shanghai for his personal fashion brand CAHILLPLUS, announcing that CAHILLPLUS has officially settled in Jingdong.

CAHILLPLUS Jingdong flagship store has become the only online sales channel for the brand in China. The latest series of CAHILLPLUS designs was displayed on the fashion show. Some of the new products have already been launched at the official flagship store of JD.com's CAHILLPLUS, and more new products will be launched exclusively in Jingdong in the future.

(CAHILLPLUS Shanghai Fashion Show Live)

During the opening period, CAHILLPLUS official flagship store launched special promotions. From now on to June 30th, 80% of all products will be sold, and unlicensed coupons with a maximum amount of 150 yuan will be issued in the same period. Customers with the highest daily consumption amount will also be issued. Received an autograph and T-shirt from Cahill.

As a football player, Cahill launched his own brand, CAHILLPLUS, in 2014, becoming Australia's first sports star to create a high-level sports design brand. Cahill has infused CAHILLPLUS brand design with competitive and athletic elements, and chose high-quality materials, ingenious tailoring and practical decorations to create modern sportswear for men with a sense of design and a modern lifestyle. In February 2016, CAHILLPLUS made its debut at the New York Fashion Week with the “JD East New York Fashionable Light” project, and achieved “Shooting and Buying”. The show's works were pre-sold simultaneously in Jingdong, and CAHILLPLUS actively tested the water for the first time in the Chinese market. . Cahill and JD.com once again reached a cooperation to formally enter the Chinese fashion industry and bring high-quality sports fashion choices to Chinese consumers.

Cahill said: "China's fashion industry has a vibrant atmosphere. Bringing CAHILLPLUS to China is my long-standing vision. Choosing cooperation with JD.com comes from understanding JD.com when participating in the 'JD.com's New York Fashion Lights' project. At this time, we resonated with JD.com's philosophy of always having quality as the core, which is highly compatible with my own values ​​and the brand DNA of CAHILLPLUS. I very much look forward to the development of CAHILLPLUS in China and I believe that JD.com will help CAHILLPLUS to release greater potential. ”

Jing Lijun, Vice President of JD.com and President of Jingdong Mall's Clothing and Home Furnishings Division, said: “Chinese consumers’ taste and trend sensitivity are increasing day by day. CAHILLPLUS, as a successful designer brand, combines sports elements with fashion design to create high quality. Men's sportswear and leisurewear, with Cahill's strong appeal for fans, we believe that CAHILLPLUS will have ample room for development in the Chinese market and it will be able to bring consumers new sports fashion choices."

Jingdong Apparel continued to deepen its international fashion strategy, bringing together a large number of internationally-renowned brands and trend-conscious people with a keen sense of fashion. The platform has increasingly become fashionable and internationalized, and it has become an influential apparel e-commerce platform in China. Jingdong Apparel has attracted the attention of the international fashion industry by landing the New York Fashion Week, Milan Fashion Week and other international fashion stages. In the first half of this year, Y-3, UnderArmour, Danial Wellington, Trussardi, TOM TAILOR and other international fashion brands have newly joined JD. JD.com will also recruit more cutting-edge international fashion brands to provide consumers with more diversified fashion shopping options. .