In the resume of designer Liang Zhitian, in 2016, he won the "Andrew Martin International Interior Design Award", the only annual global award, which is a highlight.
Kelly Hoppen, another top international designer, won the first International Designer of the Year award in 1997.
From 1996 to 2016, the Andrew Martin Ann Martin Awards went through 20 sessions, and the 2017 Interior Designer Awards have not yet been released, but it is worth looking forward to. From Kelly Hoppen to Liang Zhitian, the works of previous winners are recognized as the highest level of interior designers in the past 20 years.
Today, 20 years later, this grand prize can still attract the best designers from all over the world to participate in the competition. They will proudly write the “nominations†into their resumes, which proves that the “Oscar†of this interior design industry deserves to be deserved. .
Although the design circle of the water depth has been filled with various sounds, when an award can go through 20 years, it means that its cultural values ​​are widely recognized by the whole society. Yes, it is a matter of helping the interior design industry to achieve “design starsâ€, and the Ander Martin Awards are indispensable.
One thing may not be known to many people. From the very beginning, we found that Ander Martin was a home brand at the beginning of its creation. When the brand and the eponymous prize entered China, it was once in the North Fourth Ring. The home of the family opened the store. Today, the former store is not known, and the award-winning Ander Martin home is still active everywhere. When we heard that Ander Martin’s home was back in the river, it was full of curiosity. What happened? Let us start from the beginning.
First of all, Andrew Martin is not alone. There is nothing about Mr. Andrew Martin.
The founder of this international interior design award is called Martin Waller.
In 1978, Martin founded the Andrew Martin Home brand, hoping to bring a multi-layered, multicultural and relaxed lifestyle to everyone who likes it. In 1990, Andrew Martin Home launched a collection of furniture that is sold worldwide, with flagship stores in London, New York, Moscow, St. Petersburg, Athens, Dubai, and Los Angeles. The passion for design led Martin to establish the "Andrew Martin International Interior Design Award" in 1996 to discover creative interior designers with a global perspective and a unique social review mechanism.
I heard that the largest behind-the-scenes pusher in this group of designers has come to China and has to build a professional support platform for the domestic design market. This has greatly inspired our curiosity. What kind of furniture can you make the brand that best understands the international popular elements? Will the designer succeed? How will the market respond? Consumers like it?
In this regard, we found Andrew Martin Home (AMH) And Martin home, and followed this clue to find more interesting things.
Henry Zhu, founder and creative director of La Casa La Casa International
In 2015, Mr. Henry Zhu and Mr. Martin Willer, who have been designing interior and home products for many years, hit it off and co-founded Ander Martin Home to create a professional platform for product and space design to help outstanding designers achieve business plans. And the product landed.
At the China International Home Furnishing Exhibition (Shanghai Home Furnishing Show) last September, La Casa International Home has already met with the audience with Ander Martin Home. Recently, at the first Beijing International Home Furnishings and China Life Festival, which opened at the Shunyi International Exhibition Center in Beijing, Andrew Martin Home has launched a new world premiere of new products.
As a collection of designer pioneers, Ander Martin Home can be regarded as an industry vane, and many products are a perfect blend of fashion and classics.
From the colorful space to the bold and innovative fabrics, from the classic and exquisite material selection to the varied product types, Ander Martin's home is exceptionally distinctive.
The smooth lines, the modern metal texture of the city, and the contemporary temperament of the West reveal a rich oriental element. Whether it is a pure copper hardware handle, or a round and delicate copper inlay, the biggest feature of the designer brand, in addition to practicality, there is an impeccable fashion sense.
Why did they choose each other?
La Casa International Home and Andrew Martin Home,
Who is it, who is it?
La Casa International has always been low-key. In addition to the original design brands La Casa and La Diva, Theodore Alexander, Michael Berman, Vanhamme, Roberto Cavalli, Emanuel Ungaro Home and other internationally renowned brands that we can see in the home store are also important components. Not only that, Guo Pei, the first person in China's Haute Couture, and Meng Yi, the designer of the star, are strategic partners of La Casa International Home. Henry tells us that La Casa International Home not only has R&D, production capacity, but also a wide range of retail channels. At the same time, there are mature and stable factories in China and abroad for the front-end service, as well as OEM for many well-known brands. Serving designer brands across the entire industry chain is not difficult.
Indeed, Andrew Martin Home, a "big IP" company, has many international big-name designers and design stars. They don't lack inspiration and good ideas, but many of them don't effectively land. In other words, there is a lack of resources in production and business operations. Advantage. Andrew Martin Home and Lacasa International Home have teamed up to open up the R&D, production and retail sectors, allowing designers to interact with the market and bring their dreams to the home environment and quality lifestyle.
Of course, in addition to the design of the powder in addition to see Ander Martin home, La Casa International Home Furnishing "fashion" lifestyle will also debut in Beijing.
Fashion and romance, classics, and metropolis are the four lifestyles that La Casa International Home has advocated. The brands mentioned above are all presented in different ways.
La Casa International Home's original brand & agency brand
Original design brand La Casa Michelangelo sofa + Beethoven coffee table + Van Gogh bookcase
Original design brand La Diva storefront scene map
Michael Berman store scene map
Kelly Hoppen Home storefront scene map
Vanhamme storefront scene map
Henry said that in the case of La Casa International Home, “fashion†means avant-garde fashion and focus on enjoyment. Can understand the international popular elements, there is a sense of perceptual attitude, but can explain their own aesthetic attitude; not artificial, but have taste and their own views; love old things, but also love goods. The products of Ander Martin's home are the representatives. Designers can use their own aesthetic attitude to mix and match everything, completely subvert the traditional style, and the charm is completely from their own sharpness.
Ander Martin's home is difficult to define with a certain style, just like the lifestyle “fashion†it represents, which condenses the inspiration and creativity of the pioneer designer, incorporates the bold collision of materials and fabrics, and opens the room. Design and product design barriers. It is very international and grounded, you can find the most fashionable elements, and you can find the most authentic feelings.
On the one hand, Ander Martin’s home meets us. On the other side, La Casa International Home is also doing more interesting experiments.
In May, Kelly Hoppen Home, the world's top interior designer, attracted the attention of Kelly Hoppen's home in Shanghai. Just as the design of the powder was flying to Shanghai to worship, Henry said that Kelly's home may appear in Beijing soon. The fastest, there is hope in this year.
Not only that, La Casa International Home has a bigger plan worth looking forward to. Henry revealed that in the future, Ander Martin will cooperate with more outstanding designers in China, from research and development to production, to assisting in commercialization, like the Ander Martin Awards, becoming a gathering place for designers and promoting The design industry is constantly evolving.
Perhaps, the vision of "achieving the dream lifestyle of the global consumer" is really realized in these good designs that once "think not to think" and now "all to the side".
Editor in charge: Liu Bing
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