On October 21st, the “First Zhengzhou Fashion Buyers Festival†was opened. The trendy fashion buyer was first widely known by the Central Plains.
Behind the "buyer Festival", this is the Zhengzhou City clothing designer's desire for excellence, Zhengzhou entire garment industry want to upgrade from "China's women are" craving "China pants look Zhengzhou." During the “Buyers Festivalâ€, Dahe Daily teamed up with Zhengzhou Garment Association and Zhengzhou Jinrong International Textile City to invite designers, corporate representatives and designers from South Korea, such as Guangzhou, Beijing and Zhengzhou, to The topic of the rise of design power is a deep collision and seeks opportunities for multi-party cooperation.
Why do you want to hold the "First Zhengzhou Fashion Buyers Festival"?
When C&A, Mango, Zara, Uniqlo and other fast fashion brands entered Zhengzhou, they also brought a term: buyers, but their popularity was limited to the commercial circle and did not attract much attention.
“The word 'buyers' originated in Europe, and the earliest buyer model in China is in Hong Kong. As a fashion frontier, buyers are concerned about the latest popular information and trends, and dominate the season and next season. Holding a large number of orders, more active in the clothing, shoes and hats, jewelry and other industries, dealing with suppliers, organizing goods into the market, can meet different levels of demand." Zhengzhou Jinrong International Textile City Chairman Wang Jianxun said.
If measured according to strict standards, there are not many professional “fashion buyers†in mainland China. Even so, Zhengzhou Garment Association and Jinrong International Textile City have jointly launched the “First Zhengzhou Fashion Buyers Festivalâ€, the purpose of which is simple – to bring Zhengzhou original designers and their works to the center of the stage, hoping to attract domestic Even the international attention.
Because, there is a saying that is very classic: "If designers create fashion, then fashion buyers are manipulating fashion."
The first Zhengzhou Fashion Buyers' Day is a three-day event with nearly 10,000 square meters of static items such as clothing and jewelry. It attracts fashion brands from South Korea, Guangzhou, Shenzhen, Beijing, Shanghai, Hangzhou, Chongqing and Zhengzhou. The active participation of many dealers in the province.
During the event, the first buyer association in China - Guangdong Textile and Apparel Fashion Buyers Association, with its 300 members and 900 designer original products collectively unveiled the buying festival, and opened the 2017 spring and summer trade fair tour. There is also the Korean fashion trend center CHAOROOM from the “fashion capital†of Seoul, Asia. It integrates more than 100 independent designer products and fabrics from South Korea. This exhibition will cooperate with Zhengzhou garment and fabric institutions to develop bilateral cooperation. trading.
The Zhengzhou Garment Association also organized the first collective appearance of Zhengzhou's local original designer brands, such as the banner, Meihua, Weiwei, Noran, and the self-explanatory designer brands, demonstrating the strength of “Zhengzhou Original Designâ€.
“Although the strength and scale of original designers in Zhengzhou cannot be compared with those in Guangdong and Shanghai, as a new force, it will certainly have a place in the domestic market in time.†Chen Yongbin, president of Zhengzhou Garment Association, said, “Buyers’ Day "The event will be held once a year after the event.
Zhengzhou original designer "bright home"
Zhengzhou original designer who was pushed under the spotlight, what is the "home"?
On the morning of October 22, the symposium jointly convened by Dahe Newspaper and Zhengzhou Garment Association was held in the conference room of Zhengzhou Jinrong International Textile City. Interestingly, the meeting opened from 10:00 to 12:00, and the more people opened, the more designers and clothing business owners who came to hear the news joined the discussion.
For the first time, the designers behind the original design brands such as Flag, Meihua, Jiuhong Shangyi, Ruibo Cowboy, Weiwei, Li Wen, Noran, Huayi Lige, and Wuyi Liji.
Song Ruiping is the big sister of Zhengzhou fashion design circle. She is the first batch of local design talents trained by Henan Engineering College. She has set up a fashion design studio in Zhengzhou and led the latest wave of fashion design transformation.
At the symposium, Song Ruiping outlined the development of Zhengzhou's local clothing design.
Around 2000, the original design of local clothing in Zhengzhou sprouted. At that time, Zhengzhou women's trousers were in their infancy, just realizing the important role of designers, including companies such as Mengshuya, Yalida, and Nurem, and began to set up their own research and development team.
From 2000 to 2005, the fashion design studio began to appear. In 2004, Song Ruiping established the first clothing design studio, Zhengzhou Feng·Flag, which was called the brand apparel R&D center, which was specially designed for women's trousers. Since then, such studios have appeared one after another. At this stage, Zhengzhou women's trousers began to develop rapidly. The slogan "Chinese women's trousers look at Zhengzhou" is called the whole country, and has since entered the mainstream vision of the national trousers industry.
From 2005 to 2010, original designers grew rapidly. At this stage, the development of Zhengzhou women's trousers entered the peak stage of history, and three "China Famous Brands" such as "Dream Shuya", "Yalida" and "Yiyang" were born, and dozens of "Newun" and "Xingyi" were born. "Henan Province's famous trademark", Zhengzhou women's trousers leaping into the Chinese women's trousers leader. At the same time, Henan's second-generation designers gradually grew up, and corporate orders were in short supply. Many studios began to add CAD plate-making machines to speed up the printing of layouts, sometimes more than 100 versions a day.
From 2010 to now, designers have transformed women's design. As the economy enters a new normal , the development of Zhengzhou women's trousers has also entered a new normal. Inventories have increased and market sales pressures have increased. At the same time, Zhengzhou women's clothing began to accumulate, attracting designers to compete in the blue ocean of women's design.
Another designer, Cai Yinghua, has also gone through a road from Guangzhou to Zhengzhou, from the enterprise to the individual to create a design brand. Nowadays, he focuses on the customization of the people and the design of the tea service, and is planning to open a community experience store.
Designer Li Wen laughed and said that he was "low-key, high-key inside". Although he had previously made a living from the design of women's trousers, he quietly paid attention to women's design for many years and launched his own women's design products at this buying festival.
“Don’t count the company’s own design team, there are dozens of local original designers in Zhengzhou, each with its own merits,†said Ding Yan, secretary general of Zhengzhou Garment Association.
The enterprise corps participating in the symposium, such as Du Fu bird costumes, Hao Yang costumes and Xing Yiyi costumes, also cooperated with sincerity. Chen Guixiong, chairman of Du Fu Bird Clothing, believes that it is necessary to introduce fresh design elements from the market to cultivate the competitiveness of enterprises. Therefore, I hope to find a clothing design studio that matches the positioning of my own company and purchase design.
Sima Jie, chairman of Haoyang Clothing, made a special trip from Luoyang to announce his mobile phone number on the spot. He hoped that designers not only had to “personal customization†but also “high-end customization†for enterprises.
He Hongwei, the founder of fashion buyer network from Guangzhou, sighed at the symposium. He is planning to promote the platform of designer integration products. The first stop is in Zhengzhou, which is really "a worthwhile trip." Two Korean designers also said that they hope to strengthen the docking of resources such as design and procurement with Zhengzhou.
"China's Women's Capital" requires a design explosion
"The next step will be the women's Zhengzhou-based, strengthen women's competitive advantage in the national market. Take the Government to promote, market-led and driven three-pronged pillar enterprises, the women's fashion trends Zhengzhou to build a distribution center, create a regional brand Zhengzhou women, to create 'China Women's Capital', to enhance the value-added of Zhengzhou textile and apparel products and the gold content of the brand, to establish the status of Zhengzhou China Textile and Clothing City and Trade Center." Zhang Yuju, deputy director of the Zhengzhou Industrial and Information Committee, said at the scene of the Buying Festival.
According to Zhang Yuju, at present, there are more than 2,000 women's clothing manufacturers in Zhengzhou, and about 1,000 brand garment manufacturers with an annual output value of more than 20 million yuan, and 350,000 employees. In 2015, the annual sales of branded apparel industry bases above 25% achieved a sales income of 20.5 billion yuan, a year-on-year increase of 10%, and an industrial added value of 5.1 billion yuan, an increase of 8%.
According to the investigation of Dahe newspaper reporter, Zhengzhou women's clothing can be basically divided into three categories: the first category is from the transformation and upgrade of women's trousers, to lead the show, Meng Shuya, Yalida, Yiyang, Golores, etc. Fashion women's clothing is the representative; the second category is represented by Zhuang Jiao, He Fu, Ruo Men and Jia, Hirano, beautiful stars, Kelly, Xin Yuting, Shu Meiqian and middle-aged women's clothing; the third category is fireworks, The first release is still grid, dance skirt Fei Mei, Fei Mei, Xinyu springs and other electricity providers Women constitute personality.
China is a big country in clothing, not a strong country. The most important reason is that in the three links of “design, production and sales†in the clothing industry chain, the design is “short legsâ€. Zhengzhou is also true.
If Zhengzhou women's trousers era, the designers are "doing a dojo" on a pair of trousers, excellence, perfection; then, Zhengzhou women's era, the stage for designers to play more broad, and the challenges will be even more Big: How to improve your fashion judgment and sensitivity? How to make fashion more forward-looking, more personalized and more feasible?
Lei Fangfang, who is returning from France to study abroad, said that he was very excited to witness the "parabolic rise" of Zhengzhou women's wear. She is at the helm of a production company, but she also has a designer's dream. Her suggestion is that Zhengzhou's fashion designers must first do a good job of whether to take the "tank-type" road or the "camp-type" road. No matter which model, they are willing to provide resources for interaction and cooperation.
Zhang Qiaoling, dean of the School of Fashion, Henan Engineering College, who often attends fashion shows in Beijing, Shanghai and abroad, said that it is not the time to think about how to let consumers buy a piece of clothing, but to let consumers recognize the brand from the bottom of their hearts. Therefore, the role of buyers in promoting brand promotion is very important. She believes that for Zhengzhou clothing, the training of buyers is very important, they are the "bridge" between the communication brand stores and consumers. At the same time, buyers are, to a certain extent, the “assistants†of cutting-edge designers, helping designers to grasp the forward-looking information of fashion and improve fashion sensitivity.
The outbreak of the local designer "small universe" will undoubtedly play a "supporting role" for the realization of Zhengzhou's "China Women's Capital" dream.
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