Who is Jiang Zuomeilang behind the rot brand?

The "Burn List" became a hot-burning costume drama and a variety of interpretations emerged one after another. Prince Edward and the King of Honor were rallied by Mei Zongzhu and Jing Wang under the condition of a good hand, allowing Jingwang to stand out on the road to victory. . The novels are wonderful. TV dramas can be considered as the conscience of the industry. However, the stories described therein are commonplace in the domestic e-commerce market. Only the princes and honoured kings are replaced by international big names, but they also find their own Su brothers. example of.

TOPSHOP - Britain's fast fashion brand, which leads the trend of high street fashion "darling," to September this year, the first anniversary of the arrival of Shangpin.com. As of the third quarter of 2015, TOPSHOP sales increased by more than twenty times compared to the same period of last year, showing remarkable performance. In September last year, TOPSHOP targeted China's e-commerce market and settled in Shangpin.com to enter the Chinese market quickly to open the Chinese market. In August this year, TOPSHOP's first physical store in China landed in Galeries Lafayette department store in Beijing, accelerating the brand's presence in the Chinese market. Expansion of the situation.

Compared with mature markets in Europe and the United States, the Chinese market has huge capacity and unlimited potential. Every big international brand wants to have a share in China. However, the Chinese market is comparable to the road to victory. Many international brands have lost their passion but have lost their lives. In April 2012, American sandal maker Feelgoodz settled on Alibaba's Tmall shopping platform. The founder, Kyle Berner, thought that he could quickly establish a customer base. However, after 6 months, his eco sandals sold only 50 pairs, and "then later sales were worse."

In the eyes of people in the industry, one of the common mistakes made by many foreign brands was to put their top ten best-selling products in the United States on the Chinese website, and assume that these products will also be sold in China. However, after several years of development, China e-commerce has formed its own system. Many foreign e-commerce companies are unavoidably feeling uncomfortable with this. Foreign friends may not know what explosives, spikes, and customer service, including the product distribution process, are also complex. These are questions that need time to adapt.

However, as time goes by, for international brands, in addition to the construction of hardware facilities such as platforms, it is necessary to find partners who truly understand Chinese consumers, jointly develop marketing strategies and carry out marketing activities.

In September 2014, the ancestor of British high street fashion brand TOPSHOP entered China, and through close alliance with vertical fashion e-commerce Shangpin.com, it allows Chinese consumers to buy high-quality, inexpensive global fashion products and change completely. The way that women consumers buy light luxury products. In September this year, TOPSHOP settled in Shangpin.com just over a year ago. It has become the first choice for women consumers to purchase fashionable, light and luxury products.

At the beginning, TOPSHOP chose Shangpin.com and abandoned Tmall. In the eyes of people in the industry, TOPSHOP is based on the consideration of fashion vertical e-commerce and brand positioning. At the same time, light luxury and high street fashion user groups are highly coincident. However, compared to these, TOPSHOP was taken care of enough to be the key. Shangpin.com is its only online partner in China. Throughout the year's performance of Shangpin.com, it attaches great importance to this royal card.

After joining hands with TOPSHOP, Shangpin.com specially created two TOPSHOP hot products, jeans and black skirts. With slimming and wild two major benefits, more smart women to place orders.

In addition, Shangpin.com has also planned various incentive activities such as paydays, wardrobe funds, etc., and often send cash coupons, red envelopes, and small gifts, etc. It can be said that it takes a loving heart to leave Many hard-to-serve women. TOPSHOP is more pleasing than other homes. As a mastermind of these marketing activities, Shangpin.com has contributed.

According to Shangpin.com, the two sides negotiated for two years before winning the TOPSHOP. This year, the company's management has repeatedly flew to London and has obtained exclusive license from TOPSHOP's couple brand TOPMAN. After some hard work, TOPMAN finally went online in August this year to expand the bigger picture for TOPSHOP in China. It can be seen that the two sides are quite satisfied with the cooperation in the past year.

In foreign countries, TOPSHOP is a very representative high street brand. There are numerous fans with big stars, including Madonna, Gwyneth Paltrow, singer Beyonce, Taylor Swift, supermodel Kate Moss, Suwon Shion and so on. A TOPSHOP department store in London Circus attracts 200,000 consumers each week. It is no surprise that these achievements have been made. However, in China's success, the smart thing is to choose high-quality help partners and step on the hot spots of the mobile Internet. These are enough to become references for more fashion brands to enter the Chinese market.