Tmall's new fashion and AI Technology Co., Ltd. build a virtual interactive venue for virtual clothing, which applies a large range of virtual fitting techniques. In the new fashion of Tmall, the virtual fitting room will provide 32 brands, and more than 1600 select spring and summer new models for consumers to try on online. Among them, the Spanish fast fashion group Inditex joined (Zara's parent company), and joined Massimo Dutti, Bershka, pull and bear, stradivarius four sub-brands.
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In terms of technology, intelligently create three-dimensional virtual faces to enhance the overall sense of virtual fitting experience. Intelligent reconstruction of three-dimensional real body, and the actual measurement of the error is about 1 to 1.5 cm. In addition, the use of free-foot measurement reconstruction techniques, personalized face three-dimensional reconstruction technology, robot size recommendation technology, mirror-level virtual try-on technology, for the user to rebuild a facial features and build a virtual simulation image.
The data provided in the previous two days provided good clothing: the average seating time for the virtual fitting-in venue was approximately 21 minutes, and the average person visited 4 brands. 33% of the users repeatedly used shoes and clothes. According to reports, this is also the venue with the highest number of user stickiness and repeat visits in the Tmall new fashion.
It is understood that in the future, the virtual fitting room will also feature functions such as upper and lower loading, accessory matching, luggage matching, glasses and hats, etc. to enhance interaction.
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Jing Jie, Vice President of Alibaba Group, once expressed at the Tmall Interactive Strategic Cooperation Conference: “The distance between the brand and the consumers is not a channel but an experience.†In the future, “interactive†technology applications will not only open up user shopping. The focus of the experience process is the main method of creating user activity and stickiness. The relevant person in charge of Tmall's new fashion said that Tmall does this strategic operation, not only to promote the innovation of brand e-commerce department's operation direction, but also to start from a higher level of brand marketing to help the brand create an “interactive-based†online Marketing main position.
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