Since the establishment of Taiping Bird Group, it has formulated a unique business philosophy of “doing no clothing for fashion†and believes that the apparel industry is a fashion industry with clothing as its carrier. Zhang Jiangping said: "Customers buy clothes to meet the inner needs of fashion, so we do fashion rather than simply doing clothing."
Http://chinasspp.com/advbrand/2009/pb89/index.htm
Taiping Bird Fashion Women's Investment Co., Ltd. has established the Taiping Bird Fashion Women's Design and Development Center at China Textile University. Currently, more than 4,500 costumes are designed each year, and the design volume ranks first among brand enterprises in China. From the popularity of the latest fashion trends to the official sales of ready-to-wear garments, domestic traditional clothing companies generally take two to three months, while the Peacebirds only need 35 days.
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