Huan Rui century 000892, shares this consultation is to transport it?
In addition to Huayi, who was accidentally dismissed from the National Day, let Sun Hongbin cover his face and cry, and the Huairui Century, which is also engaged in the film and television industry, is also unlucky this year.
First, borrowing money from his artist Li Yifeng to buy a house was sent to the Shenzhen Stock Exchange for a letter of inquiry, and was later investigated by the Securities and Futures Commission for information disclosure. Originally thought of contracting Beijing Satellite TV, Anhui Satellite TV's weekly broadcast theater can make a big profit, but the result is not to make a profit. Recently, I almost stepped on the pledge line, and I was too busy to explain that the major shareholders had no forced liquidation crisis...
But the old saying goes, the wind and water turn. Recently, Huanrui Century has finally ushered in the long-lost good news.
On October 18th, its update announcement stated that it had signed a total of 618 million TV drama sales and customization contracts with iQiyi and Linghe Culture. In the contract, Huanrui Century exclusively authorized the network broadcast right of "The Legend of the White Snake of the Scorpio" to iQiyi, with an authorization fee of 330 million yuan. In addition, iQiyi and Linghe Culture also signed an exclusive customized agreement for the online drama "Tomb Notes 3" with Huairui Century at a price of 288 million.
The amount involved in this agreement exceeds 50% of the revenue of the most recent audited main business of Huanrui Century.
"backdoor" is easy to operate
In May last year, A-share company Xingmei jointly issued an announcement announcing the proposed non-public offering of shares to purchase 100% equity of Huanrui Century held by all shareholders of Huairui Century Television Media Co., Ltd. Since the price of Huanrui Century is 3 billion yuan, which accounts for more than the limit of the total assets of listed companies, the transaction constitutes a “backdoorâ€.
However, the combination of Huanrui and Xingmei does not seem to create a strong effect.
Compared with the shareholders' profits of 29.5 million yuan, 51.1 million yuan and 170 million yuan from the shareholders of the listed company in 2013-2015. Less than a year in the backdoor, Huanrui Century has properly produced a “failed†transcript : the operating income has seen little improvement, and the net profit attributable to shareholders of the listed company plummeted 183.69% over the same period, and lost nearly 40 million in half a year.
Its recently announced first three quarter results forecast is better than before, but it has not saved the loss.
What is the reason for this serious loss of the company that was so thriving?
In addition to the inaccurate procedures due to the exchange of funds with artists, the Shenzhen Stock Exchange has been inquired, and the pledge of equity has repeatedly touched the concerns of the stock market, which has further affected the stock price. The long-term cooperation with the weekly broadcast theaters established by the two TV stations in Beijing and Anhui also made Huanrui Century “too much blood lossâ€.
At that time, Huairui Century sold 170 TV dramas such as "Qing Yun Zhi 2" and "Datang Glory 2" to Beijing Satellite TV and Anhui Satellite TV at a price of 132 million and 170 million.
Originally, I could earn a "safe money", but the "too optimistic" Huanrui Century thought that it would continue to write the history of the cooperation with Hunan Satellite TV, "Flower Thousand Bone", and the advertising costs have increased. As a result, they respectively bought out the right to operate the advertising rights of the two "Dragons and Three Specials" (the naming rights and special sponsorship rights of Zhou Wei Theater) at the same or even higher prices.
But the "pie" did not fall.
According to the inquiry letter from Huan Rui Century to the Shenzhen Stock Exchange, after the contract, the company did not make any investment in the advertisement of Anhui Satellite TV. On the Beijing Satellite TV, advertisements such as Chow Tai Fook Jewellery, Anjuke and TATA Wooden Doors were broadcast. But I am sorry, these are the "gifts" for customer cultivation, and the actual income is only a poor 1.5 million yuan.
According to the optimistic estimate of Huanrui Century, the losses on contracting Beijing Satellite TV and Anhui Satellite TV must reach at least 160 million yuan.
Tencent + Iqiyi, saved for gambling?
If it is a general film and television company, it will be a loss if it loses money. It is still a good man to make a big ticket next year. But the joyful century can not wave, because it is still wearing a "claw" on its head.
In the case of the backing of Xingmei, Huanrui Century promised that the net profit attributable to the parent company in 2016, 2017 and 2018 will not be less than 241 million yuan, 290 million yuan and 368 million yuan respectively; Less than 223 million yuan, 270 million yuan and 343 million yuan.
That is to say, once the performance is not completed, the person who participated in the backdoor (60 counterparties) not only loses money, but also loses money to the listed company. In order to avoid the tragedy of "losing the wife and folding the soldiers", the Huanrui Century, which had "excessive blood loss" in the first half of the year, launched a series of self-help operations.
Last month, Huanrui Century announced that the company and Tencent Video had signed a contract for the sale of three films and TV dramas of "The God of Heaven", "Qing Yun Zhi 3" and "Tomb Notes 2". Among them, the latter will monopolize the right to disseminate the information network of the three dramas. The transaction consideration totaled 840 million yuan (including tax). Affected by this news, the second day of the Huanrui Century stock opened up 5%.
However, the wild horse financial inquiry company's semi-annual report found that the three episodes that Huan Rui Century sold to Tencent were not completed. Huanrui Century also said in an announcement with Tencent that the sales contract is expected to have no impact on the Company's current profit and loss for 2017.
Compared with Tencent's icing on the cake, today's cooperation with Aiqiyi's 618 million is more like a charity. In addition to the same unopened "Tomb Notes 3", for the Huanrui Century, the "White Snake Legend of the Scorpio" 330 million big singles on the performance of this year can be considered a nail.
As for whether the "expected positive impact" helped him complete the gambling, Mustang Finance called the Huan Rui Century Secretary secret office, but the other party did not answer.
It is worth noting that since 2015, Yang Mi has emptied the shares of Huanrui and established Jiaxing Media. Yang Yang has finished the online drama "Tomb Notes" and announced that he has broken the self-reliance with Huanrui. At one time, the brokerage business of Huanrui Century was "injured".
But this year, under the influence of new artists such as Zhang Rui, who appeared in "New Fair Princess", his brokerage business has become a bright spot in a bad situation. In the first half of the year, the revenue of Huanrui Century Brokerage was 10.7355 million yuan, which was 28.94% higher than that of the same period of last year. This is the only sector in the first half of the year.
The strong assists of Tencent and iQiyi, coupled with the good momentum of the brokerage business, do you think that Huanrui Century can complete 290 million gambling in the fourth quarter, see you in the comments!
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