Shenzhen brand women's "maxenie"09 autumn and winter new product release

Company Profile

Shenzhen Maxinei Garment Co., Ltd. is a professional organization devoted to the operation of well-known fashion brands at home and abroad. It also wholly builds the brand “maxenie”, which belongs to the high-end women's clothing brand, and operates in the Chinese market. “maxenie” women’s clothing is differentiated. Brand positioning, innovative design ideas, and profit-sharing model with customers have achieved leapfrog development;
At present, “maxenie” has more than 30 terminal stores and flagship stores. It has established strategic alliances with several high-end department stores and shopping malls in China. In 2008, “maxenie” ushered in a period of rapid development. We will be interested in The customers who run high-end women's clothing provide our consumers with elegant fashion products.

Brand philosophy
1. Ideas Create an Exquisite Dressing Culture Maxenie creates immortal legends with the grace of an outstanding personality and uses simple language to express the simplicity of a woman.
Maxenie upholds the elegant pedigree of European high-end women's wear, integrates the unique charm of Eastern aesthetics, and becomes the symbol of individuality of confident, successful elite women;

2, brand style Simple, elegant, generous, refined

3, age positioning 30-40 years old;

4. Customer groups Successful elite women

design concept:
Maxenie women's wear respects the simple and fashionable design concept. The products are sculpted and at the same time, they pay attention to exquisite detail design and emphasize the unique temperament and charm of women's hardness and softness. The style is simple and elegant, the details are exquisite and perfect, and the perfect combination of the sets is emphasized, and the fashion, intellectual and free-spirited female images are created, creating the “exquisite clothing culture” belonging to Maxenie.