Ren Xuemei: Grasping Opportunities for the Development of E-commerce in Inner Mongolia

At 5 o'clock in the morning, when the sky was not yet bright, Ren Xuemei had already got up, searched for information, looked at the market, checked orders, and started work for a day. 11 years ago, Ren Xuemei opened a Taobao shop on the Internet because of her curiosity and love. 11 years later, she did not even think that when she was a small online shop, she became a one-stop manufacturer. Her e-commerce experience over the past decade is also a microcosm of the development of e-commerce in Inner Mongolia.

"I feel that I am very lucky. I have grasped the opportunity of e-commerce development and just started selling things online. It is relatively smooth," Ren Xuemei said. In the summer of 2002, Ren Xuemei, who had originally worked in a state-owned enterprise, left her job due to maternity leave. In her spare time, she began to browse the forums and read posts on the Internet. She just wanted to know how to bring her children. Slowly discovered that many mothers sold things in the forum. Out of curiosity, Ren Xuemei took several cashmere scarves from a friend's factory to test the water online. I did not expect that the initial attempt would be particularly successful. “At that time, I sold more than ten scarves every day. I was very happy. I later opened a Taobao shop online.” Ren Xuemei told reporters.

In March 2006, Ren Xuemei had his own Taobao shop, used her spare time to choose products, take photos, upload, answer questions, package, and deliver goods, which made her busy. However, in the early days of business, it was also difficult. For instance, the details of the consumer's consumption concepts, inappropriate promotion methods, and imperfect logistics and distribution also filled her e-commerce path with thorns.

However, she did not give up, four years of tempering to make her more firm his own e-commerce road. In 2010, she resolutely quit her job, registered her own company, recruited and formed a team, and she wanted to make her own scarf brand. Say dry, Ren Xuemei set for her original cashmere scarf: fashion and leisure, supplemented by the national style, reflecting the elegant feminine. She hopes that such scarves can not only sell well in China but also have markets overseas. For this reason, she has a very international name for the scarf - Kaymir Cool (English cashmere homonym).

Relying on the superior cashmere wool raw material advantages of the Inner Mongolia Autonomous Region and the preferential policies of the regional government, her company has introduced domestic and foreign advanced technologies and international advanced design concepts. Relying on a professional management team formed by himself, Ren Xuemei’s scarves business has also become very popular. Today, she not only created her own scarf factory, she has a large-scale foreign trade department, her orders are in various countries including Japan, Korea, and Scandinavia, and she has five Tmall Stores, two JD Stores and one WeChat at the retail end. Mall, with the help of the Internet's east wind, has achieved a steady increase in online sales.

Talking about the experience of the past few years, she said: "The main reason is that people started to understand Taobao too lightly. At that time, many people didn't understand online shops. They thought that online shops were family workshops and they had no social status. At that time, I felt The deepest thing is that I do not want my son to say to others that I am opening an online shop, but now it is different, many consumers have already started to rely on e-commerce, and the market environment and national policies all provide a broad development for e-commerce. Platform, I currently enjoy the free office space provided by the Saihan District government in Hohhot. Therefore, I think that my original choice and persistence is correct.”

In May 2016, Ren Xuemei moved his office space to the Jinqiao E-commerce Industrial Park in Hohhot, which is a “zero-cost” entrepreneurial platform for the majority of innovation and entrepreneurs in Saihan District Committee and Saihan District Government of Hohhot. At present, nearly 300 companies have signed up. “The supporting facilities here are all perfect. We are particularly satisfied. In 2017, I will adapt to market demand, produce and develop more new products.” Ren Xuemei said.

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