Looking at the moment, the apparel industry is more competitive pressure, consumer awareness of the brand is gradually strengthened, this market pressure is mainly reflected in the underwear industry, many underwear brands in order to compete for consumers, launched day-to-day competition. In this fast-growing economy, if you want to get out of your business and survive in the industry, you must have a strong competitive edge.
So this is mainly reflected in what aspects?
1. Emphasis on brand concept.
A strong brand philosophy and spirit can ensure that an enterprise will never decline due to some changes in the internal and external environment so that a business can have sustained and stable development capability. Maintaining the continuity and stability of the brand concept and strengthening the identity and integrity of the brand concept are the keys to enhancing the stability and technological development of the enterprise.
For the current underwear industry, any brand wants to capture the urban consumer men and women, highlights the characteristics of products and marketing, to develop a new strategy for the development of underwear brand.
Follow the fashion trend Fashion is also a tool to reflect society. It has its own fashion trend in every stage of society. For every friend who wants to pursue fashion, it is fashionable to grasp this trend. Now belong to a fashion society, product update season is quick, a little inattentive was eliminated, the lady's underwear as a synonym for women, but also interpretation of the trendy beach-goers.
3. Constant innovation. Innovation is neither limited to advocacy and advocacy. It is not a simple repetition of a certain way, nor is it another way to tackle the problem tentatively for the sake of being unconventional. No matter which form it takes, it must have its rich connotation as a foundation, so as to demonstrate the benefits of advanced ideas and methods and have its own characteristics of the times.
In the course of a year, if a brand of underwear is changed every season, there are only a dozen or so product models on the shelves. How can we cope with the ever-changing market demands? In this regard, the company set up a special " Latin American children underwear Institute" to oriental women's physical characteristics and ergonomics, human aesthetics for the development of research, the function of women's underwear, appearance, material and so on.
Ensure that in the market, every month a new listing, firmly grasp the eye of consumers.
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