Jia Linjie: 2017 Annual Board of Directors Management Review

On April 17th, Jia Linjie (002486) 2017 annual board of directors management review is as follows:

I. Overview

The current Board of Directors is committed to comprehensively improving Jialinjie's continued profitability and bringing a good return on investment for all shareholders of listed companies. At the beginning of the year, the Board of Directors formulated the development plan and future prospects for 2017, and put forward the concept of "persistence", "change" and "innovation". On the one hand, the company manages the textile entity industry with the consistent intensive craftsmanship spirit. Industry M&A integration, seeking new profit points.

During the reporting period, the demand for textile and apparel consumer customers was relatively low. Several production projects were still in a stage of gradual improvement. Some of the business objectives have not yet reached expectations. However, under the leadership of the fourth board of directors, the company's management adhered to the stability of the main industry and industrial upgrading. Paying equal attention to the principle, continuously increasing investment in production process upgrade and fabric technology research and development; integrating company resources, optimizing the company's asset structure, and gradually divesting subsidiaries such as Hubei Jialinjie and Pakistani companies, deepening the Shanghai headquarters, and optimizing resource allocation. Has achieved certain results. The company's sales revenue for the whole year of 2017 was 883,285,616.26 yuan, an increase of 21.35% compared with the same period of the previous year; the net profit attributable to shareholders of listed companies was 28,094,731.66 yuan, an increase of 136.92% compared with the same period of last year; the company's total assets It was 1,478,975,163.28 yuan, a decrease of 9.38% from the beginning of the year; the net assets attributable to shareholders of the company was 955,298,258.26 yuan, an increase of 2.86% over the beginning of the year.

During the reporting period, the company mainly carried out work in the following aspects:

1. Continue to strengthen investment in technology research and development

The company's R&D team actively responds to the more critical innovation and delivery requirements transmitted by customers from the sales terminals, increases the intensity of new product development, and carefully organizes in various aspects such as product development, samples and large goods, including textile colleges and universities. The industry's authoritative independent agencies have worked together to develop more than 800 initial samples, more than 250 sets of exhibits, and include wool weft knitted fabrics, flame retardant fabrics, nylon elastic fabrics, functional fabrics, and pile fabrics. In the development process of the category, many technical problems have been broken, and a wealth of technology and product reserves have been accumulated for further market development in the future. 2017 national commitment to science and technology "Thirteen Five Project" and "high-quality thermal comfort of textiles Preparation of key technologies" in the moisture management projects, the Ministry of "high-end production of knitted fabrics intelligent control Common Information Model standard and experimental validation" smart manufacturing projects, by China textile industry Association of Science and technology progress Award 1, China textile industry Association knitted underwear innovation Award 1, Jinshan District of Shanghai patented new products a.

In 2017, the company obtained 6 patents, including 4 invention patents and 2 utility model patents; 20 patents were applied, including 15 invention patents and 5 utility model patents; as of the end of 2017, the company owned 87 patents were granted, of which 52 were granted invention patents and 35 were utility model patents.

2. Change the brand operation mode

The company's self-operated apparel brand SuperNatural (SN, "Superior Natural") aims to create an internationally renowned brand in the field of knitted wool products. During the reporting period, SN achieve the performance targets over the management issued the beginning, especially in the domestic market, SN operations team a good grasp of the strong mainland Chinese consumers focus on quality, cost-effective and personalized design of these three characteristics, and actively rich The product line has launched the urban UBREN series in a timely manner. At the same time, it has increased cooperation with the new channel e-commerce platform, achieved substantial growth in sales in the regional market, and made outstanding contributions to the development and growth of the company's self-operated clothing brand.

3. Optimize sales orientation, stabilize and expand the market

During the reporting period, the management of the company will stabilize the market share and expand the sales customer base as one of the key tasks. From the R&D department to the sales department, actively analyze and grasp the market trends , and use innovative products to explore the derivative value of customers, both increasing The sales have guaranteed the company's gross profit margin.

While stabilizing the original large customers such as icebreaker, Polartec and Nike, the company has also actively developed a number of new customers, including the Armed Police Force, which laid a solid foundation for the company's sales strategy.

4. Stripping lossy assets and realizing optimal resource allocation

Since 2012, the company has invested in Hubei, Pakistan and domestic and foreign production bases, using local preferential policies and relatively low raw materials and labor costs, striving to create a unified globalization under Jialinjie that can meet different grades. And the high-efficiency supply chain system of customer demand, Shanghai base will gradually evolve into a production and R&D center with technology, product research and development, innovation, and high-end, functional, multi-variety, small-volume, fast response as the main products; Hubei production base focusing on large orders and supply part of functional fabrics chemical fiber base in Pakistan; Pakistan base tariff policy is a positive use of local raw materials and labor cost advantage for large global customers with products. Through the management of the past two years, the textile projects at home and abroad have made certain progress and improved the brand influence. However, the construction and operation of the supply chain system did not meet expectations, and the bases in Hubei and Pakistan continued to suffer losses. After careful analysis and careful research, the company decided to further clarify the company's future development orientation and make strategic adjustments to the production capacity allocation in some regions at home and abroad. Under the continuous influence of the current sluggish textile market, the company will focus on the production of intelligent control systems for high-end knitted fabrics, concentrate on product development and technological innovation at the Shanghai base, and strengthen strategic cooperation and exchanges with professional institutions and universities at home and abroad. relatively high-end customer base service for enterprises from labor-intensive to capital and technology-intensive upgrades basis; therefore, the company sold a relatively labor-intensive apparel mainly Jialin Jie Hubei, Hubei Jialin Jie and other textiles and CAPak Three subsidiaries promote the transformation and upgrading of the company.

This sale is an appropriate adjustment and optimization of the company's textile business. It can concentrate on the technology upgrade and product innovation of the textile business, which will help the company revitalize assets and improve asset quality. The funds obtained from this sale will be used for existing The development of the textile business and the acquisition of other quality assets with good profitability and development prospects. Through this transaction, the company's asset structure and business structure will be optimized to enhance the company's sustainable development capability and profitability, in line with the company's long-term development plan and the interests of all shareholders.

Second, the analysis of core competitiveness

The company insists on continuously enhancing the core competition in the field of high-end fabrics for outdoor sports by strengthening the core management team, cultivating key technical talents , deepening technological innovation and research and development, optimizing process flow, deepening and meticulous management, and integrating the advantages of industrial chain resources. force.

Third, the company's future development prospects

I. Industry pattern and trend

With the further adjustment of the global textile industry pattern, China's textile industry development is facing the "double extrusion" of the "re-industrialization" of developed countries and the acceleration of industrialization in developing countries. China's textile industry is in a period of strong and strong transition. .

At the 19th National Congress, President Xi clearly put forward the policy of "quality first" and "quality power". Meanwhile, nineteen in the report also raised the need to fight three major campaigns, prevention and control of pollution, the construction of ecological civilization is one of the three battles, as the traditional printing and dyeing industry, also facing environmental pressures. The management of the company has taken precautions. In 2007, it established the quality management system ISO9001 and the environmental management system ISO14001. In 2017, when the two management systems are revised, the company will institutionalize, standardize and improve a series of internal work. In terms of ecological civilization construction, the company continued to invest funds to strengthen environmental protection construction work and became the first batch of enterprises in Shanghai to obtain sewage permits.

The management of the company is still full of confidence in the future and is ready to make challenges. It is firmly believed that there is still no country or region with a complete industrial chain cluster to replace the status of textile " Made in China " and also in the production of high-end textiles. In the manufacturing field, China's status has not yet been substantially affected, and China's high-end textiles will still have opportunities for recovery and development in the future. It is precisely because the company fully recognizes the importance of gradual transformation and upgrading by optimizing the product structure in the international market, resolutely implements the new development concept, earnestly fulfills its social responsibilities on the road of practicing quality and strengthening the country, and firmly adheres to the development concept of quality first. Promote the pace of transformation and upgrading of the traditional textile industry.

Second, the company's development strategy

In 2018, the company continued to adhere to the "sustainable development strategy", establish a standardized system, improve product quality; continue to optimize production processes, improve production efficiency; increase training, improve employee compensation income; actively carry out industrial mergers and acquisitions, strengthen the physical industry .

Third, the company's development plan for 2018

In 2018, the international economic situation is still complicated, especially the rise of trade protectionism, which makes the prospects of domestic textile manufacturing industry confusing. The market environment facing the company will never be easy. New challenges will continue to emerge. There should be a strong sense of urgency, face the changes of the times and changes in the industry. Accordingly, the company has established the main work directions for 2018 as follows:

1. Increase investment in research and development and accelerate technological transformation

During the reporting period, the company's technology research and development department has achieved certain results, consolidating the company's leading position in the industry. In 2018, the company should continue to invest in the core products of fabric series, especially wool dyeing and dyeing development, and increase the incentives and support for the successful development of new products. The development cycle and fashion cycle are shortening, and product iterations are accelerating. Lack of patience and short-term attention are creating a consumer trend that is transmitted to the front end of the industry chain, requiring product development and supply to be faster and more agile. It is necessary to speed up the pace of innovation, shorten the research and development cycle, and achieve rapid research and development, fast recognition, fast reward, and rapid promotion.

The company will also continue to strengthen exchanges and cooperation with international professional institutions, domestic universities and strategic partners, make full use of the platform of high-tech enterprises and Shanghai enterprise technology centers, and make full use of the graduate training bases and projects in cooperation with Donghua University. The master's training program, while focusing on international cutting-edge technology and maintaining its leading position in technology, lays a solid foundation for the transformation and upgrading of enterprises.

2. Continue to use innovative ideas to accelerate the marketing of self-operated brand "Superior Natural" (SN)

In 2018, the SN team adhered to the improvement of the brand's globalization strategy and product marketing strategy to consolidate the brand image and enhance the brand's profitability, while expanding the investment in the Chinese market. The survey shows that Chinese consumers are more critical about where money is spent, and widespread rapid market growth has ceased to exist, and consumers are beginning to increase spending on quality of life and experience. At present, the younger generation of Chinese consumers are more concerned about the three aspects of quality, cost performance and design personality. It can be seen that the pursuit of individuality has replaced the price as the main consideration for consumers at this stage. For this feature, SN open up more in line with people's aesthetic city series, the use of local advantages, combined with the electricity supplier SN occupy a larger consumer market in mainland China.

3. Continue to intensify personnel training and insist on optimizing talent reserve. The lack of talents is the bottleneck restricting every enterprise in the fast-growing period. This requires management and all departments to pay attention to it for a long time and pay more attention to internal talents.

Discover and introduce external talents, especially new graduates, increase investment in talent training (internal training and external training) and continuing education, continuously strengthen the comprehensive quality of outstanding young talents, and use the first-line practice to cultivate excellent managers, which is the theoretical basis. Solid talents give on-the-spot professional skills to exercise. At the same time, it is necessary to establish a reasonable talent selection mechanism so that outstanding talents can stand out and give full play to their abilities; cooperate with reasonable and effective multi-level incentive mechanism to create an environment suitable for talent growth, mining and development, and complete old, middle and young As an important indicator and long-term task, the echelon construction reserves talents and builds a platform for the company's future development.

4. Continue to rationally use resources to promote sustainable development

In the report of the 19th National Congress of the Communist Party of China, it is proposed to fight three major battles: first, to prevent and resolve various risks; second, to eliminate poverty from poverty; and third, to prevent pollution. To prevent pollution, building an ecological and civilized society is one of the three major battles, and enterprises are the main body of the environmental governance system. In 2018, the company will continue to increase investment in environmental protection work, practice environmental responsibility, and promote the sustainable development of society. The company in the development of new products, priority use of recycled fiber; increase technological progress and technological innovation, through the development of new technologies, reduce the cost of existing products, increase the added value of existing products; the development of new energy saving technologies, Reduce manufacturing costs and environmental costs. The company will closely combine clean production with enterprise production, reduce pollution from the source, improve resource utilization, reduce production costs, and achieve triple improvement in economic, environmental and social benefits, and create conditions for sustainable development.

5, continue to emphasize the meticulous management, to promote intelligent building workshop

In recent years, the management of the company has repeatedly emphasized that the information system that enterprises need is not only a "senior management business card" that can quickly classify, form, and electronically data, but also a person who can collect and analyze data in time. An effective management assistant that provides a reliable basis for business decisions such as cost analysis and capacity planning.

The development trend of the future market has required that the business requirements of enterprises must firmly rely on information and intelligent tools to achieve process-driven information system management, and form a virtuous cycle of system maintenance to promote management level, in order to continuously reduce costs. In order to effectively link the production and manufacturing bases to improve the group's comprehensive order-taking capabilities, and to create a modern enterprise with "product hot feedback, data precision analysis, module efficient management" to better meet the complex and volatile market and Customer response requirements.

Promoting the construction of the smart workshop in the weaving workshop is the key project of the company. In 2017, the intelligent upgrade of 75 large circular machines has been completed, and the remaining large circular machines will be completely transformed in 2018. After the implementation of the project, the machine will realize wireless centralized control and networking, realize automatic data collection and summary analysis of machine speed, running time and fault alarm, realize automation of equipment operation and maintenance, and at the same time pass the theoretical operation efficiency and actual efficiency of the comparison machine. Synchronous ERP system, to achieve production planning and equipment utilization optimization, greatly improving production management efficiency.

6. Continue to carry out cross-industry mergers and acquisitions integration and strengthen the physical industry

In 2018, the company will make full use of its platform advantages, and strive to develop a state-supported strategic entity industry to achieve long-term stable and rapid development of the company.

Fourth, the risks that may be faced

1. There is a large uncertainty in the demand changes of the international high-end textile market where the company's main business is located, which has a certain impact on the company's balanced production and stable operation.

ring;

2. The rising prices of raw materials, energy prices and domestic labor costs have led to an increase in the company's production costs, which has a certain impact on the company's operating results;

3. There is uncertainty in the cultivation of the company's self-operated high-end Outdoor Sportswear brands and overseas sports brands, which will have a certain impact on the overall performance of the company;

4. Other risks: exchange rate fluctuation risk, market competition risk, etc.

Looking forward to 2018, the deep integration of textile industry, information technology and Internet poses challenges to traditional production and management methods, and also provides a broad space for industrial innovation and development. "Made in China 2025" and "Internet +" promote the in-depth application of information technology in the design, production, marketing and logistics of the textile industry, which will promote the transformation of production mode to flexibility, intelligence and refinement. Big data, cloud platforms, cloud manufacturing, e-commerce and cross-border e-commerce development will lead to new formats and new models. Faced with the profound changes in the development environment and situation of China's textile industry, the management of the company needs to work harder than the past, be more worried, and actively change the existing working methods and take advantage of the new round of strategic opportunities for technological and industrial transformation. Adhere to "change" and "innovation", establish the concept of "quality first, benefit first", practice social responsibility, continue to work through your own hard work and hard work, strive for survival and development, with this insistence, The future Jialin Jie will surely usher in a brilliant future!

Ladies Trousers

There is definitely more than one pair of pants in our wardrobe, including shorts for summer, long pants for spring and autumn, cotton pants for winter, wide-leg pants for leg shaping, slim-fit pants for looking thin, and trendy denim pants, etc.


Our flagship product, denim pants, usually use labor cloth, cow tendon labor cloth, and indigo blue water mill fabric. Denim pants have always been very durable, much better than regular pants, and are popular among young people, and they are also very comfortable to wear. Denim pants were invented in 1873. It can be said that denim pants are a "versatile clothing" that will not wither all year round. They are a pair of long pants made of indigo blue coarse twill fabric, with a straight crotch and narrow legs, and after shrinking, they fit tightly around the buttocks. They are a youthful and fashionable item, with a design of holes that is simply a prelude to fashion, and are the most popular item in summer, giving a full street shooting feel.


Our products may appear to have simple styles, but they are actually unique and carefully crafted. The narrow leg and tight-fitting long pants after shrinkage are all meticulously designed.


We plan to expand into the contemporary women's fashion market in the future. The quality of our products has been recognized by most foreign customers, with our main exports currently going to the United States, Italy, Japan, and Germany. Other products such as skinny Jeans, straight pants, and wide-leg pants are gradually being introduced to other countries. However, relying on the mature denim apparel consumer market and denim fashion culture established in our country, we have retained the design and production capabilities for high-end denim fabrics to meet the needs of the high-end market.

It can be paired with a striped shirt, ripped jeans, and candy-colored flats. A red and white checkered shirt paired with ripped denim overalls shorts creates a collegiate look. The high-waisted design of the overalls instantly elongates the figure, while a pair of candy-colored flats adds a touch of casual fashion. We believe that you already have some understanding of our products from the previous summary. If you are interested in cooperating with us, it would be our greatest honor and the most correct choice for you.




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T&H INTERNATIONAL TRADING LIMITED , https://www.th-shoetrend.com