Diaper will exceed $75 billion by 2020

Foreign media recently reported that according to Technavio's latest report, the global diaper market will exceed US$75 billion by 2020, with a compound annual growth rate of 5%.

Technevio analyst Brijesh Kumar Choubey pointed out that several factors have contributed to the growth of the global diaper market, such as the aging population, the emergence of biodegradable diapers, and the improvement of personal hygiene awareness. The emergence of hybrid diapers has also brought more opportunities for market development.

It is understood that the report mainly divides the global diaper market into three major regions: Asia Pacific, Europe Middle East and Africa, and the Americas.

Asia Pacific: The fastest growing market

The diaper market in Asia Pacific will reach US$28 billion by 2020, with a compound annual growth rate of more than 10%. In the next five years, the diaper market in the region will grow fastest and have the largest market share. Increases in baby birth rates and increases in disposable income will increase diaper sales in the region.

The adult diaper market in the region will also grow steadily, mainly due to an increase in the elderly population, increased hygiene awareness and the popularity of adult diapers. The report expects China, Japan, and Thailand to have the greatest demand for adult diapers because of the large population of older people in these countries.

It is reported that there are many factors that promote the development of the baby diaper market in the Asia Pacific region, including an increase in the level of urbanization, an increase in the middle-class population, and an increase in the number of professional women. In addition, more and more convenient products for purchase, comfortable quality and price concessions also stimulated the sales of diapers.

Europe, Middle East and Africa

The diaper market in the Middle East and Africa is expected to reach US$24 billion by 2020, with a compound annual growth rate of more than 3%.

The growth in the diaper market in South Africa is mainly due to the fact that consumers can easily purchase affordable products. The growth in the Kenyan market was mainly due to higher disposable income, increased awareness of personal hygiene and an increase in the elderly population. In order to expand consumer groups, many small retailers offer single-packaged diaper products.

Due to the numerous product innovations and people's consideration of environmental factors, there is a large demand for cloth diapers in this area. There are many reusable cloth diaper brands in the UK, such as Easy Peasies, Wonderoos and TotsBots.

Americas: Product diversification and promotional activities stimulate market development

The diaper market in the Americas will reach 23 billion U.S. dollars by 2020, with a compound annual growth rate of more than 2%. Diapers are very popular in the Americas and have a high usage rate.

Among the low- and middle-income consumers in Brazil, diapers are one of the basic daily necessities. Coverage will reach 10% to 15% by 2019. In order to meet market demand, suppliers have introduced different types of diapers and promotions.

Because consumers in the region are fully aware that disposable diapers will have a negative impact on the environment, the demand for cloth diapers is more extensive.

P&G and Kimberly-Clark are the main diaper suppliers in the Americas. They provide baby diapers and adult diapers.