A beautiful thing, I believe that from the beginning to the end, from the inside to the outside will exude a beautiful atmosphere. Like jewellery, in addition to its own exquisiteness and quality, it also needs good display and packaging. If there is no exquisite packaging to set off, just like the same cluster of red flowers lacking green leaves, it must appear monotonous and tasteless, more luxurious and less aesthetic. The beautiful packaging style not only enhances the practicality, attracts the attention of consumers, but also reflects the value of a brand. Therefore, in recent years, many jewelry companies have begun to realize their awareness in jewelry packaging.
Before jewellery is officially launched on the market, it must be packaged to infuse it with culture and emotion. As we all know, a product itself has no emotions. It needs a series of packaging to enrich its image and content, cultural or emotional packaging. It is to combine the attractiveness of the shape with the inner culture while exploring the selling point of jewelry products. The best way.
In this process, jewelry packaging design is particularly important, it is a combination of visual communication design, industrial design, consumer psychology, marketing and other fields. Good jewelry packaging design can brand new positioning, grasp the psychological needs of core goals, and create brand characteristics that belong to the company itself.
In jewelry packaging marketing, perhaps the most successful is Tiffany. Tiffany Blue, the most successful color marketing in history, is Tiffany Blue, a unique totem that continues to this day. After more than a hundred years of history, Tiffany's box style has been changing, but only Tiffany Blue has never changed. In the retail sector, no brand of packaging is as recognizable as Tiffany & Co.'s blue square box. A blue box with a white ribbon has become a yearning for every woman.
In terms of color, Tiffany is the leader. Cartier is the representative of the packaging style. Its unique octagonal box has always been the object of imitation in the jewelry industry, and its design is also popular among consumers. Cartier's "Red Box" wraps the beautiful diamonds with this hottest romantic color, and deepens the commitment to love.
A larger accessory box can "exaggerate" a smaller piece of jewelry, a jewellery box of modest size, and make a larger piece look slim and delicate. In the jewelry packaging design, not only need to consider the safety of jewelry, but also consider its aesthetics, so that consumers can enjoy the beauty of jewelry and its packaging, looking at the foreign jewelry packaging design, found its largest The feature is streamlined. Mainly pay attention to the innovation of materials and proper details, and pay special attention to the environmental protection of materials.
Domestic jewelry packaging, in color, vivid color dominates, props design development time hastily, jewelry packaging updates fast, almost no packaging products that have been used for ten years and decades. I even think that most of the packaging design is too colorful and lacks in conception. Therefore, for the Chinese jewellery industry, its packaging is a long way to go, and there are still many places where we need to work hard. However, with the development of design innovation, I believe that there will be a future in jewelry packaging. A new breakthrough.
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