Burberry2010 autumn and winter lovers series burberry trench coat

Burberry2010 autumn and winter lovers series burberry trench coat

BURBERRY was a British national treasure brand and was founded by Thomas BURBERRY, a 21-year-old Englishman. For more than 100 years, BURBERRY has become one of the most representative brands of British temperament. BURBERRY only provided outdoor and military clothing in the early years. In 1880, Thomas BURBERRY invented a waterproof and breathable fabric “Gabardine”, which was patented in 1888, designed and manufactured raincoats for British officers at the time, Emperor Edward. VII later ordered the use of Burberry's patented raincoat as one of the British military uniforms. In 1911, BURBERRY made a name for itself by providing travel accessories for Ronald Amunden, the first traveler to conquer Antarctica.

In 1890, BURBERRY's trench coat has always been an enduring trend. After World War I, the BURBERRY trench coat became a favorite among celebrity stars, including Audrey Hepburn and the North African spy hero Humphrey Bogart and heroine. Ingrid Bergman. The Knight Brand created by the BURBERRY brand in 1901 has become a household name.

Burberry2010 autumn and winter lovers series burberry trench coat

Secondly, of course, the BURBERRY checker created in 1924: BURBERRY Check “Nova”, beige, red, camel, black and white plaid, has also become BURBERRY's classic representative pattern. This plaid pattern first appeared on the inner lining of BURBERRY trench coats and was registered in 1967 as a trademark to be more widely used in BURBERRY other products such as umbrellas and luggage.

BURBERRY has been deeply loved by the royal family, and has become a royal brand in 1955 and 1989 respectively. In 1997, due to changes in the management, the current CEO Rose Marie Bravo joined, BURBERRY's direction has changed, and has traditionally provided costumes for the royal family and older celebrities, as well as multiple levels of guests, to further expand the guest network.

In 2001, under the leadership of Christopher Bailey, the creative director, BURBERRY launched the Prorsum senior men's and women's collections, which not only infuse the classic dry and wet enamel and plaid patterns, but also create a new fashion image for the brand and wash the old image of the past.

Burberry2010 autumn and winter lovers series burberry trench coat

Burberry2010 autumn and winter lovers series burberry trench coat

In addition, BURBERRY Check added new colors, red plaids, and supermodels Kate Moss and Stella Tennant put on BURBERRY Check to shoot hard photos than Gini, and also helped BURBERRY at the time of the brand's low tide to regain its brilliance. Doubled and became the highest sales in 100 years.

In 2003, BURBERRY launched a new series named after founder Thomas BURBERRY to provide younger, more timely and lightweight clothing, further pushing the brand to young tasters.

BURBERRY is deeply loved by Asians, and the Japanese are more eager for it. BURBERRY has a passion for the Japanese market and is very excited about it. In particular, the franchise cooperation method has enabled Japan to produce BURBERRY blue label and black label series that are locally designed, brightly colored, younger, and cheaper. Its products are only sold in Japan only as the only geographical area, even as the headquarters of the United Kingdom also can not set up two series of branded retail services.

Unlike BURBERRY London's calm and thick, BURBERRY Blue Label's feeling is light and simple, so many young girls also love Blue Label and Black Label products.