Bandgewoo Hankow House conquers the trend and has monopolized the national textile retail market for 5 years

In 2016, the tide of physical store closures continued to ferment and become increasingly fierce. A “list of deaths in physical stores” widely circulated on the Internet revealed the status quo of the “dead corpses” in the real economy. The list outlines seven major areas involving department stores, supermarkets, luxury brands, apparel industry and catering, including Macy’s, Wanda, Chanel, Wal-Mart, Carrefour, 7-11, McDonald’s, coffee, and the United States. Tess nationwide, Li Ning and other famous brands.

At the time when the traditional retail industry swelled, the Japanese textile Fabric collection brand Bandgewoo, which uses socks as its main product, went against the trend and entered China in 2012. In just five years, sales performance has skyrocketed. With annual sales of more than 4 million stores, the number of stores across the country has exceeded 500, and the company has covered Wanda, Hang Lung, Shimao, Yintai, Isetan, Wangfujing, China Business, Eurasian, Parkson, Ginza, and other large-brand department stores! In the context of the overall slack retail situation, why did the Bandgewoo Hankook House revive such a promising "market power"?

Bandgewoo Sakae House locates subdivided categories to fill the gaps in the domestic market. Each year, up to 3,000 SKUs of product innovation are created. “We have new products every week, and products are not heavy”; the unique “Japan + China” trend research station “; The “Japanese feel” design concept and the strict Japanese quality control system provide a value-for-money experience for a young Chinese family aged 3 to 38. It has created a healthy lifestyle of “kinship and light fashion”!

Small product market - Bandgewoo Sakae House "kinesday, light fashion", subdivided winning

In the fast fashion era of information blasting and homogenization of commodities, whoever can impress consumers with its products can quickly seize the market!

Along with the mainstream of the Red Sea market, the Bandgewoo Hanakaya, a Japanese pedigree, has been targeting a segmented market with extremely high development potential since its entry into China. With the help of the "kinetic fabric" carrier, it has restored "exquisite fashion and natural kinship." This core dress concept, to create "pro-body light fashion lifestyle."

All products of Bandgewoo Osaka Weaver House follow the concept of “feeling design” in Japan, combining unique and exquisite craftsmanship, retaining the natural texture of fabrics, giving fabrics the latest fashion elements, and meeting the needs of Chinese young people and young families of 3-38 years old. The fashion lifestyle needs a natural brocade garment including socks, pantyhose, home wear, underwear, and accessories.

China-Japan Trend Research Institute, Judging Trends

In order to guarantee the originality of more than 3,000 SKU products per year, Bandgewoo Osaka Weaver House established the "Fabric Aesthetics Institute" and "Quality Control Center" in Japan in 2013 to fine-tune functional fabrics. Afterwards, “Sakada Information Society” was established in Tokyo and Shanghai to track the trend of consumer demand in Asian markets in a timely manner, and to judge trends and synchronize international fashion trends for the first time.

It is worth mentioning that the establishment of the "Sakada Fabric Aesthetics Institute" in Osaka, Japan, is made up of top designers from China and Japan. They are jointly involved in the design and research and development of the main products each year. Based on the trend and the traditional feel of the design, they draw on Japanese trend elements and heights. The quality weaving technology, from the design and development to the Japanese aesthetic packaging of packaging promotion, promotes the overall improvement of the product's soft power, and provides consumers with premium quality high-quality parental wearing experience.

Build Japanese production standards + intelligent quality control system, rapid and efficient brand rapid response system

It is understood that the vast majority of products of Hankow House are finished in the weaving process in Japan, and the origin attribute is an important core point for Bandgewoo Hankook's products to maintain its market competitiveness! In addition, the professional Japanese production standard process establishes joint research and development with a number of fabric suppliers in Japan to ensure the high quality of fabrics and the only exclusive supply; perfect logistics distribution mechanism, according to market demand information, quickly provide original new products , To protect the terminal's latest product portfolio advantages, to integrate a competitive and rapid product support system, to improve the Japanese-style quality control organization structure and standards, and strict process control and review mechanisms, etc. Such an exclusive retail weapon that stands out in the harsh winter of retail!

Bandgewoo Hankowya, with its pure brand gene, dedicated high-efficiency technology research and development system, and intelligent and perfect quality control process, has been expanding its territory and has occupied the national high-end consumer market rapidly in just five years. The blitz! In the next five years, Bandgewoo Hanakaya will continue to deepen the field of parent-child fabrics, bring natural, comfortable and high-quality parental wear to young Chinese 3-38 year-olds, and continue to create a “parent-friendly, light-fashioned” lifestyle attitude!