At 1:30 pm on October 13, 2017, the domestic independent designer brand pioneer representative Awaylee2018 spring and summer "Swirling Girl" series hotly landed in Shanghai Fashion Week, staged a powder storm super in Shanghai Xintiandi Taiping Lake Park A show Big show.
At 1:30 pm on October 13, 2017, the domestic independent designer brand pioneer representative Awaylee2018 spring and summer "Swirling Girl" series hotly landed in Shanghai Fashion Week, staged a powder storm super in Shanghai Xintiandi Taiping Lake Park A show Big show.
Awaylee is currently the most commercial designer brand in China. With its unique “Xian†style, fashionable silhouette, full of girlish feelings and the “innocent, romantic and fashionable†design style, it has attracted in recent years. Numerous fashion lovers have become their loyal fans, and they are more popular among fashion and entertainment stars. At the same time, Awaylee has also emerged rapidly on the international stage, attracting a large number of international fashion buyers to become fans, and the popularity of Awaylee brand continues to climb.
Production team lineup is luxury
The 40 sets of LOOK in the "Swirling Girl" series of the 2018 spring and summer theme show people in the venue exclaimed. Looking back at the dozen Awaylee big show since the brand was founded, every game is like a heavy bomb in the fashion industry and the industry, which makes everyone feel shocked.
This season's big show, attracted by Awaylee's unique design style, and the Awaylee brand in the international fashion industry and the industry is growing, popular international stylist Shun Watanabe (Watanabe) and the Japanese fashion master of the international fashion circle, Chanel Gao Ding and undercover designated makeup artist Katsuya Kamo (Ka Maike also) joined forces to join the production of this big show, together as the overall shape of the big show, presented a visual feast for everyone.
In the big show, Katsuya Kamo (Gamaoka also) exerts his imagination, feathers, paper clips, flowers... The combination of different materials makes this big show makeup look amazing, unique, beyond people's daily imagination .
In addition, the show "star pointing to the standard", Li Yuchun Yu photographer Fang Yunling to their own rich show and fashion activities capture experience to the extreme, shooting countless wonderful big show scene and backstage photos.
Model lineup is huge
The new fashion Icon, once Chanel, Dior, Valentino, Carven, Kenzo, Lemaire and many other international big-name catwalks after the popular supermodel He Cong and Hermes, Burberry, Gucci, Dior and other international big-name show new favorite, supermodel The new star Wang Xinyu is a program show. The two models are young, and the experience of the catwalk is very rich. Through wonderful interpretations, from the aspects of walking, eyes, body language, etc., it is very apt to express the "Awaylee" Swirling Girl this season. The design style and spiritual meaning. The performances of many popular models such as Xu Jing, Wang Fei, Jiang Jingna, Huang Siqi and others are also remarkable. There is no doubt that Awaylee today presents a wonderful and beautiful visual feast on the Pink T stage for all those who love fashion and fashion.
Live stars gather, starlight shines
The biggest surprise of this big show is the good girlfriend of Li Wei, the founder of Awaylee brand, and the finale of the goddess Guo Biting. As a heavy guest, Guo Biting not only came to the scene, but also brought a “Xianqi†Tengyun to drive the mist, and the design concept of this season's Swirling Girl was vividly displayed. The clothes seemed to grow from her. Have a soul. This situation is so shocking, a considerable part of the guests can't help but stand up and applaud, and the cheers on the scene are more endless.
In addition, the first season champion of "Qi Yu said", "Queen of Debate" Ma Weiwei and the champion of the fourth season of "Qi Yu said" won the "King of the Wonderful King" fashion variety Kao Xiao and the emotional drama "beauty" Suqing Qiqi, a popular young performer with excellent performance in "The Song of the Great Han Dynasty", attended the show, YangfanJame, Jiangnan, Crystal, SNH48, Wenjun, Chen Zi, Yuyu, Monkiyuki and other dozens of cross-border fashionistas and opinion leaders. Also on the scene, the producer of the hot all-star reality show fashion show "Goddess New Clothes" Cao Qing and "Men's Wear" art director Yu Lingyuan also made a special trip to the big show to cheer, the star and fashion Icon lineup so spoiled, so The Awaylee show was shining and popular, and the scene was almost out of control.
The "Swirling Girl" series is based on the classic dance drama "Carmen"
As the artistic genius Gibran described in his poems, "When you reach the center of life, you will find beauty in all things, even in the eyes of those who cannot see beauty."
According to Li Wei, the founder and design director of the brand, the powerful dance and vitality of the dancers in the world-famous opera "Carmen" gave the designer team great inspiration. "This season's theme is Swirling Girl, which means 'the girl who spins in the dance'. When the dancers hear the inner voice, the life bursts with passion, and the life force and agility are continuously released, showing that women are from the inside out. At the same time, it is a super strong signal connecting girls' dreams and high fashion: fresh, romantic, fashionable, gentle and powerless, while enjoying themselves, this beautiful atmosphere quickly infects all around. people."
This season's detail design is bold and imaginative
The Awaylee team of designers once again used the ingenious details and unexpected deconstruction methods in the design and production of the “Swirling Girl†collection. This season's main fabrics are made of glossy swimwear, woolen and cashmere. Fabrics such as sweaters and silks are carefully tailored and reorganized to create stunning explosions through exquisite and creative craftsmanship such as embroidery, cutting, splicing, fabric re-engineering, and drawstring design. In terms of style, the variegated ruffles and exaggerated size bows are used repeatedly for details and parts, and the interpretation of the girl style is exquisite and exquisite.
Awaylee 2018 spring and summer "Swirling Girl" series once again brings unique design themes, ideas, ideas, styles, and more to all the celebrities, cross-border fashionistas, and trend-setting fashion shows. The product production process and many other elements have conquered the discerning and demanding fashion industry, the media industry and the industry. It has become a pioneering designer brand that is popular among fashion buyers at home and abroad. Not only has it won a large number of orders on the spot, but it has once again become a fashion trend vane. , triggering the Awaylee Girl Style dress trend.
Editor in charge: Wang Zhen
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