On the afternoon of September 25, the groundbreaking ceremony of Huimei Group B Inman Headquarters Center opened grandly, fulfilling Huimei's careful wishes.
It is worth mentioning that Wen Xi, member of the Party Leadership Group and Deputy District Mayor of the Panyu District Government, Li Xi, President of the Jiangxi Chamber of Commerce in Guangdong Province, Bu Xiaoqiang, President of the Guangdong Apparel Industry Association, and members of the Party Leadership Group of the Panyu District Science and Technology Industry Commerce and Information Technology Bureau, Deputy Director Su Jundan, Deputy Director of the Investment Promotion Office of Panyu District Hu Handi, Executive Chairman of Guangdong Apparel Industry Association Liu Yueping, Chairman of Guangzhou Apparel Industry Association Wang Zhifeng, Chairman of Jiangxi Duchang Chamber of Commerce Wu Yuchu, Chairman of Guangzhou Jiangnan Manufacturing Industry Chairman Feng Chenxuan and other leading guests Also came to observe the ceremony and witnessed important milestones with Huimei Group.
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Twenty years of a small factory
Regarding building a building, Huimei people are very excited. g “I’m not afraid to tell everyone that we have been a tenant for more than 20 years, and we will be the first landlord. I have no experience. According to others, the biggest difference here is that the tenant always feels “wanderingâ€. The owner means to "get a family and start a business," said Fang Jianhua, chairman of Huimei Group, when he gave a foundation speech.
Fang Jianhua, Chairman of Huimei Group, confided in his speech
From park tenants to self-built building owners, from small foreign trade factories to multi-brand fashion groups, Huimei Group has long been accustomed to growing against the trend in the harsh market environment.
In 1998, Fang Jianhua, who had just graduated from university, came to Guangzhou on a green leather train. He started in a small room less than 12 square meters and founded the "Huimei" garment factory.
Once a small factory, out of a fashion group
In 2008, when European, American and Korean brands accounted for half of the e-commerce market, Huimei established "Inman" against the crowd and embarked on the road of women's e-commerce.
Persist, there will be a turning point. In 2013, Inman ushered in a breaking point and was named the National Women's Double Eleven Championship.
In 2013, the top womenswear champion, exciting
In 2015, the trend of offline store closures swept across the country, and Huimei went retrograde again, opening "Inman + Qiancheng Wandian" new retail, becoming the first women's clothing brand to go from online to offline.
In 2020, the clothing industry is in the hardest hit area. Huimei reformed once again, and linked store owners across the country to carry out community marketing. In February, the sales of mini programs reached 37 million yuan, and some stores even achieved a growth of more than 30%.
Thinking about change, seeking change, never stop. The road ahead is long, but as we have seen, Huimei has been on the road for two decades.
Huimeiren, Huimei, Guangzhou
Guangzhou is a magical city.
As the land where the Huimei Group takes root, and the city where Huimei people start their businesses, its openness, inclusiveness and deep heritage provide unlimited opportunities.
When you come, you are Cantonese, and when you come, you are Huimei!
"Key retail enterprises of the Ministry of Commerce, national e-commerce demonstration enterprises, Guangzhou headquarters economy enterprises..." Huimei Group has been repeatedly praised for its excellent management capabilities and social responsibility practices.
"As of the first half of this year, Huimei Group's three main brands, Inman, Chuyu, and Life in the Left, have accumulated a total of more than 20 million fans and an annual retail transaction volume of about 3 billion. In the past five years, they have paid nearly nearly 500 million yuan, the number of direct jobs created exceeded 5,000. According to statistics from the upstream and downstream industries of the group, the number of indirect jobs created exceeded 30,000." Fang Jianhua, chairman of Huimei Group, said in his speech.
In the process of slowly growing into a well-known apparel company, Huimei has also cultivated and saved a steady stream of e-commerce talents for Guangzhou, hoping to contribute a modest force to the construction of Guangzhou's fashion capital.
In the land of Guangzhou, Huimei Group and Huimei employees and shopkeepers have achieved each other's achievements and moved forward hand in hand.
From graduating from university to entering the workplace, Huimei people realize their dreams here; from young professionals to industry elites, Huimei people realize their dreams and self-growth here. At the same time, they also use wisdom and hard work to help Huimei complete one transformation after another. upgrade;
The united Huimei people will ride the wind and waves sometimes
From teenagers and girls to fathers and mothers, Huimei people have completed their identity transformation and transformation here. While Huimei Group has changed from a small factory to a large group, and from a large tenant to a small owner, many Huimei people have also owned their own houses through hard work.
In the mid-year work report conference in 2020, Mr. Fang awarded the seal to Huimei
"Inman is the most worry-free store I have ever done, as long as I can do it with my heart," said the owner of Inman Henan Zhoukou franchise store.
Inman’s excellent franchise agents gather to witness an important moment together
"Here from a boy to a man, from Xiaobai to stand alone," said the employee who has worked at Huimei for eight years.
Climb higher, see farther, we are together
Yes, Huimei has always spared no effort to support the dream.
It is courageous, open to all rivers, and daring to innovate. It is this resonance from the depths of the soul that closely connects Huimei people, Huimei and Guangzhou.
"In the apparel industry, we are just on the road"
After more than 20 years of precipitation and training, Huimei has become more clear about its goals and path. "If you ask, what is our experience of resuming production after the epidemic, I think it mainly stems from the fact that we obeyed the government's guidance, stayed in the company to prevent the epidemic, and did not cause trouble to the society; calm down to polish products, optimize and upgrade organizational management And the basic skills of the brand, integrate platform stores, data center, and intelligent manufacturing into the industrial Internet to achieve efficient commercial retail links.†Fang Jianhua said at the groundbreaking site.
“I only did three things in the first half of this year: focus on the product, focus on the efficiency of the supply chain, and sleep well.†Just as Fang Jianhua once stated in public that his work and life focus in the first half of the year, Inman paid more attention after the epidemic What is to do is to temper from the four aspects of brand, product, manufacturing and system.
In terms of products and brands, Huimei Group insists on sticking to the product, with a more serious attitude towards small things, from "flow thinking" to "consumer mental thinking", from price competition to value competition, and the brand story is told based on products.
In terms of supply chain and system, Huimei Group continues to innovate, making full use of Internet software and the central cloud platform system to open up omni-channel sales data and manufacturing, and is committed to forming a supply chain system that is highly linked with the brand.
In 2019, the Pulse Intelligent Industrial Park invested and constructed by Huimei Group opened
In terms of organization, based on the marketing methods such as community and live broadcast built during the epidemic, Huimei Group plans to further connect online and offline to form a more complete operation system of resource exchange, user exchange, and benign interaction.
Integrating platform stores, data centers and smart manufacturing, developing a fashion brand ecology, and developing an industrial Internet path is the direction that Huimei and Huimei people will aim at in the future.
Message from Huimei
With a shovel of soil, cultivate new students and firmly believe in the future.
A building, carrying dreams and casting the future.
Based on the new headquarters building, starting from the overall situation of Guangzhou, Huimei Group will be more confident in 2020. In the future, Huimei will not forget its original intention, polish its corporate brand, establish an industry model, and use its full enthusiasm and solid results to return the nourishment of this fertile land of Guangzhou and the trust and support of many partners!
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