After careful planning, filming and production in the early stage, the brand new heavy commercial ABC brand will be officially unveiled on the silver screen in July 2013. Based on the "A + Excellent" product line and dissemination theme derived from ABC's "Because of Love" brand concept, the film invites children of different nationalities and different cultural backgrounds to create a Fashion blockbuster, by the industry's widespread concern. International small models to play the leading role, highlighting the international brand ABC as the world's most common language symbol, the brand name itself has crossed the boundaries of the country and the region, laid the international brand tone. The ABC's new commercial film also invited the MAO fashion model from Germany, as well as from Alberta in Italy, Russia from Nadia, Luiz from France and China's Ye Zuyu, Xu Fan Gang, brought together into a multi-regional multi-ethnic and multi-cultural Elements of the international family. The filming of this commercial is still using international professional production team. During the filming of the commercials, the production team guided and displayed the "ABC Children's Wear" small models confident and confident in displaying healthy, optimistic and fashionable living conditions through efficient and unique working methods. "A + excellent product, love in detail" commercials in the perfect capture small molds real state at the same time, highlighted the highlights of ABC "A + excellent product", interpretation of "A + excellent product, love in details" brand communication theme . Each one wearing ABC "A + excellent product" small model through a variety of actions to show the full range of "A + excellent" details, including zipper smooth, button scratch, neckline angle, elastic cuffs, pocket Light and so on. At the same time the new commercials are also split from the screen, each part shows the different perspectives and functions of "A + excellent product", from the details of the product through the care of ABC everywhere. In fact, "A + excellent product" through the fashion cutting layout, fashion accessories and other means, and adhering to ABC healthy growth of children care brand design concept, highlighting the details of product features refined, the details of the professional, the most easily overlooked Carefully consider the details, adhere to the principle of a high degree of unity of comfort and safety, shaping ABC international children's clothing image. After a tight post-production, the commercials will be early July in CCTV Children's Channel, Jia Jia Cartoon TV and other children's star TV to focus on delivery. Believe, ABC ad blockbusters broadcast on the occasion, is bound to cause a global fashion children's wear changes. It is worth mentioning that although the new ABC children's clothing commercial highlights the international brand of the brand, but take the typical "noble and inexpensive" personalized product road. Renowned economist Lang Xianping had such a move ABC children's clothing: "In the M-type consumer era, personalized products will become the darling of the children's products industry, the future development of China's children's products industry should also aim at individual needs, seeking differentiation in the development of the brand, For ABC children's clothing, 'noble and inexpensive' can be used as the product strategy of the future ABC to deal with the market. "In fact, ABC children's clothing is dedicated to the noble and inexpensive" A + excellent products for children around the world to create an international children's fashion world.
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